Cowboys-Giants Rating Lower On NBC Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier Sources: NBC Fires Jamie Horowitz IOC Releases Reform Agenda Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads Top Sports TV Execs Kick Off SMT Conference
OLYMPIC NOTES: NBC'S HISTORY LESSON
Published July 23, 1996
The "In Depth" segment of "NBC Nightly News" focused on the improvements in sports medicine which have allowed numerous U.S. athletes to compete in the Atlanta Games (NBC, 7/22)....CNBC's Susan Lisovicz reported on how minority and women owned businesses played a role in constructing Olympic venue sites. Nearly 1/3 of the $387M in construction and vending contracts went to companies owned by minorities and women ("Sports View," 7/22)....NBC's Bob Costas, after a feature on the Battle of Atlanta: "Part of the reason Atlanta was able to land the Olympics was that for all the past history the city has demonstrated a real commitment for racial inclusion for the past several years. Without the former [Martin Luther] King aide and former Atlanta Mayor Andrew Young, Billy Payne's vision of bringing the Games here would never have made if off the drawing board. And, as in most Atlanta business ventures, the Olympic effort included significant participation by African-Americans. No one would suggest that the Dream has been fully realized. Significant problems remain here. But, at long last, this one time bastion of the Confederacy seems to be doing better than most of the country in dealing with America's original sin and continuing dilemma (NBC, 7/22)....In L.A., Larry Stewart contrasted the Civil War piece with non-coverage of various sports. Stewart: "Hey, NBC, we tune in to watch competition, not for a history lesson" (L.A. TIMES, 7/23).