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PANTHERS PSL'S CONSIDERED A "HOT COMMODITY" IN CHARLOTTE
Published July 23, 1996
Panthers season ticket holders are seeing a "fast return" on their NFL PSLs -- some valued as much as 70% or more on the resale market, according to this week's Charlotte BUSINESS JOURNAL. While the team said the PSLs are not intended for resale and transfers are not allowed until June '97, the BUSINESS JOURNAL's Erik Spanberg reports that "many speculators are already selling PSLs." On July 19, the secondary market will be tested when a local auctioneer sells six club seat PSLs due to bankruptcies. The club will not oppose the auction. The Panthers have sold 56,800 of 62,000 PSLs for $100M toward stadium construction. The remaining 10% of tickets will be kept open for single-game sales. Marketer Max Muhleman: "The intention was never profit. We insisted on permanent rights to make it special, so the tickets could be passed down over time. This is a case of American ingenuity turning into a coincidental byproduct" (BUSINESS JOURNAL, 7/22 issue).