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PANTHERS PSL'S CONSIDERED A "HOT COMMODITY" IN CHARLOTTE

     Panthers season ticket holders are seeing a "fast return" on
their NFL PSLs -- some valued as much as 70% or more on the
resale market, according to this week's Charlotte BUSINESS
JOURNAL.  While the team said the PSLs are not intended for
resale and transfers are not allowed until June '97, the BUSINESS
JOURNAL's Erik Spanberg reports that "many speculators are
already selling PSLs."  On July 19, the secondary market will be
tested when a local auctioneer sells six club seat PSLs due to
bankruptcies.  The club will not oppose the auction.  The
Panthers have sold 56,800 of 62,000 PSLs for $100M toward stadium
construction.  The remaining 10% of tickets will be kept open for
single-game sales.  Marketer Max Muhleman:  "The intention was
never profit.  We insisted on permanent rights to make it
special, so the tickets could be passed down over time.  This is
a case of American ingenuity turning into a coincidental
byproduct" (BUSINESS JOURNAL, 7/22 issue).
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