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OLYMPIC MEDIA NOTES
Published July 2, 1996
According to research by Newport, RI-based Performance Research, the level of ESPN's X Games fans' sponsor loyalty is higher than that of the Olympics (USA TODAY, 7/2).... Herndon, VA-based Network Solutions Inc. "inadvertently pulled the plug last week" on MSNBC, the joint on-line service of Microsoft and NBC. The firm, which responsible for controlling Internet addresses, acted on the "false belief" that MSNBC had neglected to pay a $100 fee. MSNBC's Web connection was restored by Friday, but not before a test audience was denied access its previews of the Summer Olympics (WASHINGTON POST, 7/2)....NBC's "Today" show will begin broadcasting from Atlanta starting July 17 (HOLLYWOOD REPORTER, 7/2)....NBC's coverage of the women's Olympic gymnastics trials Sunday night generated a 9.6 Nielsen overnight rating (N.Y. TIMES, 7/2).