Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights
OLYMPIC MEDIA NOTES
Published July 2, 1996
According to research by Newport, RI-based Performance Research, the level of ESPN's X Games fans' sponsor loyalty is higher than that of the Olympics (USA TODAY, 7/2).... Herndon, VA-based Network Solutions Inc. "inadvertently pulled the plug last week" on MSNBC, the joint on-line service of Microsoft and NBC. The firm, which responsible for controlling Internet addresses, acted on the "false belief" that MSNBC had neglected to pay a $100 fee. MSNBC's Web connection was restored by Friday, but not before a test audience was denied access its previews of the Summer Olympics (WASHINGTON POST, 7/2)....NBC's "Today" show will begin broadcasting from Atlanta starting July 17 (HOLLYWOOD REPORTER, 7/2)....NBC's coverage of the women's Olympic gymnastics trials Sunday night generated a 9.6 Nielsen overnight rating (N.Y. TIMES, 7/2).