SBD/2/Sports Media

OLYMPIC MEDIA NOTES

     According to research by Newport, RI-based Performance
Research, the level of ESPN's X Games fans' sponsor loyalty is
higher than that of the Olympics (USA TODAY, 7/2).... Herndon,
VA-based Network Solutions Inc. "inadvertently pulled the plug
last week" on MSNBC, the joint on-line service of Microsoft and
NBC.  The firm, which responsible for controlling Internet
addresses, acted on the "false belief" that MSNBC had neglected
to pay a $100 fee.  MSNBC's Web connection was restored by
Friday, but not before a test audience was denied access its
previews of the Summer Olympics (WASHINGTON POST, 7/2)....NBC's
"Today" show will begin broadcasting from Atlanta starting July
17 (HOLLYWOOD REPORTER, 7/2)....NBC's coverage of the women's
Olympic gymnastics trials Sunday night generated a 9.6 Nielsen
overnight rating (N.Y. TIMES, 7/2).
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ESPN, Microsoft, NBC, Nielsen, Media, Walt Disney

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