Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Suarez Talks Being First Foreign NASCAR Champ Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field
Published July 2, 1996
Pilson Communications, the TV consulting and representation firm headed by former CBS Sports President Neal Pilson, marked its first anniversary yesterday. PCI has singed more than a dozen clients, including NASCAR, Int'l Speedway Corp. and Arena Football (PCI)....HBO's "Arli$$" comedy series about a sports agent debuts in August (BROADCASTING & CABLE, 7/1)....The current BROADCASTING & CABLE looks at technological advances in sports TV, including "Foxifying Baseball" (B&C, 7/1 issue)....The Tribune Co. agreed to buy Renaissance Communication Corp. for $1.13B in cash. The deal will add six TV stations to the ten Tribune already holds, making it the largest TV broadcaster in the country "in terms of the number of households it reaches" (N.Y. TIMES, 7/2)....The USTA announced that sports agency ISPR has been selected as the exclusive representative for U.S. Open int'l TV broadcast rights for '97-2000 (USTA)....Phillies President Bill Giles, and acting Commissioner Bud Selig will appear on NBC's "Meet the Press" on Sunday to discuss the state of the game with Tim Russert and Bob Costas (PHILADELPHIA INQUIRER, 7/2).