SBD/2/Sports Media


     Pilson Communications, the TV consulting and representation
firm headed by former CBS Sports President Neal Pilson, marked
its first anniversary yesterday.  PCI has singed more than a
dozen clients, including NASCAR, Int'l Speedway Corp. and Arena
Football (PCI)....HBO's "Arli$$" comedy series about a sports
agent debuts in August (BROADCASTING & CABLE, 7/1)....The current
BROADCASTING & CABLE looks at technological advances in sports
TV, including "Foxifying Baseball" (B&C, 7/1 issue)....The
Tribune Co. agreed to buy Renaissance Communication Corp. for
$1.13B in cash.  The deal will add six TV stations to the ten
Tribune already holds, making it the largest TV broadcaster in
the country "in terms of the number of households it reaches"
(N.Y. TIMES, 7/2)....The USTA announced that sports agency ISPR
has been selected as the exclusive representative for U.S. Open
int'l TV broadcast rights for '97-2000 (USTA)....Phillies
President Bill Giles, and acting Commissioner Bud Selig will
appear on NBC's "Meet the Press" on Sunday to discuss the state
of the game with Tim Russert and Bob Costas (PHILADELPHIA
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