SBD/2/Sports Media

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         Pilson Communications, the TV consulting and representation
    firm headed by former CBS Sports President Neal Pilson, marked
    its first anniversary yesterday.  PCI has singed more than a
    dozen clients, including NASCAR, Int'l Speedway Corp. and Arena
    Football (PCI)....HBO's "Arli$$" comedy series about a sports
    agent debuts in August (BROADCASTING & CABLE, 7/1)....The current
    BROADCASTING & CABLE looks at technological advances in sports
    TV, including "Foxifying Baseball" (B&C, 7/1 issue)....The
    Tribune Co. agreed to buy Renaissance Communication Corp. for
    $1.13B in cash.  The deal will add six TV stations to the ten
    Tribune already holds, making it the largest TV broadcaster in
    the country "in terms of the number of households it reaches"
    (N.Y. TIMES, 7/2)....The USTA announced that sports agency ISPR
    has been selected as the exclusive representative for U.S. Open
    int'l TV broadcast rights for '97-2000 (USTA)....Phillies
    President Bill Giles, and acting Commissioner Bud Selig will
    appear on NBC's "Meet the Press" on Sunday to discuss the state
    of the game with Tim Russert and Bob Costas (PHILADELPHIA
    INQUIRER, 7/2).

    Print | Tags: Anheuser Busch, CBS, HBO, NASCAR, NBC, Philadelphia Phillies, Media, USTA, Viacom

         According to research by Newport, RI-based Performance
    Research, the level of ESPN's X Games fans' sponsor loyalty is
    higher than that of the Olympics (USA TODAY, 7/2).... Herndon,
    VA-based Network Solutions Inc. "inadvertently pulled the plug
    last week" on MSNBC, the joint on-line service of Microsoft and
    NBC.  The firm, which responsible for controlling Internet
    addresses, acted on the "false belief" that MSNBC had neglected
    to pay a $100 fee.  MSNBC's Web connection was restored by
    Friday, but not before a test audience was denied access its
    previews of the Summer Olympics (WASHINGTON POST, 7/2)....NBC's
    "Today" show will begin broadcasting from Atlanta starting July
    17 (HOLLYWOOD REPORTER, 7/2)....NBC's coverage of the women's
    Olympic gymnastics trials Sunday night generated a 9.6 Nielsen
    overnight rating (N.Y. TIMES, 7/2).

    Print | Tags: ESPN, Microsoft, NBC, Media, Walt Disney

         With a "scant month" to go before the NFL exhibition season,
    the Ravens still have not reached a decision on TV and radio
    partners, according to the Baltimore SUN.  But Ravens Exec VP
    David Modell said an answer should come tomorrow.  Some
    programmers and salespersons have privately "grumbled" that the
    "perceived delay" in making the decision and the shortened sales
    time the delay has caused will "make it difficult" to make any
    deal a successful one.  Modell says the Ravens are taking the
    extra time to ensure they make the right decision.  Modell said
    the team will produce its three TV preseason games and buy
    airtime from a local station.  He also said the team is deciding
    whether to accept a rights fee from a radio station or to produce
    those games after buying time.  Hearst Broadcasting and Infinity
    are considered the leading contenders for the radio rights if the
    team takes a bid (Baltimore SUN, 7/2).
         TEAM NOTES:  Jazz VP for Broadcasting Randy Rigby said the
    team should be ready to announce a new flagship station "in the
    next seven days."  As for buying a station outright, Rigby says
    the team would like to, but added they have not found the right
    property yet (SALT LAKE TRIBUNE, 7/2).

    Print | Tags: Baltimore Ravens, NFL, Media, Utah Jazz
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