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SGMA SURVEY INDICATES $57B SPORTING GOODS INDUSTRY IN '95

     Manufacturers' sales (wholesale) of sports equipment, sports
apparel, athletic footwear, and recreational transport items in
the U.S. totaled $57.0B in '95, a 5.4% increase over '94,
according to a study by the SGMA.  Sports equipment sales grew by
4.1% in '95 to $14.8B.  The six largest categories: golf ($2.1B),
exercise machines ($1.9B), firearms/hunting ($1.7B), camping
($1.5B), fishing ($1.5B), and in-line skates ($725M).  Sports
apparel sales grew 5.0% in '95 to $16.153B, a drop from the 6.8%
increase in '94.  The largest category is sports shirts ($4.8B).
Athletic footwear sales grew 3.0% last year to $8.3B.
Hiking/outdoor footwear sales "jumped" 28.9% to $625M, while
cross- training/fitness shoes grew 9.4% to $1.5B.  Sales of
walking shoes rose 19.4% to $1.1B, while basketball, the largest
athletic footwear category, grew 4.3% to $1.825B (SGMA).
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