SBD/2/Sponsorships Advertising Marketing

PHILLY PREPARES FOR COUNTERFEIT CRACKDOWN AT ALL-STAR GAME

     MLB and the Phillies, along with local and federal law
enforcement officials, announced yesterday their efforts to
"crack down" on the manufacture and sale of counterfeit
merchandise during All-Star Week.  At a press conference
yesterday at Veterans Stadium, officially licensed MLB
merchandise was displayed and compared to unlicensed merchandise,
with recommendations given for consumer awareness.  Areas
throughout Philadelphia will be patrolled by undercover
investigators searching for vendors selling "bogus" merchandise.
It is estimated the MLB, its licensees and vendors of licensed
products lose "millions of dollars" each year to counterfeiters
(MLB).  MLB Exec Dir for Security Kevin Hallinan:  "We're working
to find out where the volume is coming from, not one or two t-
shirts, but the manufacturing" (PHILA. DAILY NEWS, 7/2).
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MLB, Philadelphia Phillies

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