SBD/2/Sponsorships Advertising Marketing

NORTHWESTERN MUTUAL LIFE INSURANCE SEES GOLD IN ICE SKATING

     Northwestern Mutual Life signed on with skating's inaugural
World Team Championship because, "it seemed like golden
opportunity, at a reasonable entry price, for us to get involved
in a signature event," according to Santo Saliture, the company's
Associate Dir of Advertising and Corporate Information.  Saliture
told INSIDE MEDIA that figure skating "attracts" the kind of
audience that makes up Northwestern's target market -- affluent
25-54 year-olds -- and that it is attractive to "professional,
upscale women."  Saliture declined to say how much Northwestern
paid for the sponsorship.  This year's World Team Championship
III will take place on September 13 in Milwaukee, Northwestern's
home base.  CBS will tape the event for prime-time broadcast on
September 18.  Saliture says Northwestern will get six minutes of
CBS ad time, in addition to several on-screen billboards.
Created by former Olympic medalist Dick Button, the Northwestern
World Team Championship is produced by Button's New York-based
Candid Productions, in association with IMG (Brockinton &
Reynolds, INSIDE MEDIA, 6/26 issue).
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CBS, IMG, Viacom

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