NCAA Tourney Audience Best Since '93 App Review: NCAA Tourney On CBS Sports Elite Eight Up Big For CBS, Turner NCAA Tourney Continues Record Ratings Growth Slowing For Tourney Live Streams March Madness Overnight Best On Record Close Games Help CBS, Turner NCAA Ratings Webber, Hill Ready To Make Tourney Debuts CBS' Selection Show Overnight Down March Madness App Adds New Features
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
NORTHWESTERN MUTUAL LIFE INSURANCE SEES GOLD IN ICE SKATING
Published July 2, 1996
Northwestern Mutual Life signed on with skating's inaugural World Team Championship because, "it seemed like golden opportunity, at a reasonable entry price, for us to get involved in a signature event," according to Santo Saliture, the company's Associate Dir of Advertising and Corporate Information. Saliture told INSIDE MEDIA that figure skating "attracts" the kind of audience that makes up Northwestern's target market -- affluent 25-54 year-olds -- and that it is attractive to "professional, upscale women." Saliture declined to say how much Northwestern paid for the sponsorship. This year's World Team Championship III will take place on September 13 in Milwaukee, Northwestern's home base. CBS will tape the event for prime-time broadcast on September 18. Saliture says Northwestern will get six minutes of CBS ad time, in addition to several on-screen billboards. Created by former Olympic medalist Dick Button, the Northwestern World Team Championship is produced by Button's New York-based Candid Productions, in association with IMG (Brockinton & Reynolds, INSIDE MEDIA, 6/26 issue).