Authority Member Blasts Penguins Civic Arena Efforts NHL's Oly Participation, CBA Still Linked? NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space Jets Critics Turn To Woody Johnson NHL, Apple In Late Stages Of Partnership Talks Minn. Gov. Weighs In On U.S. Bank Stadium Dispute ABC's Saturday Night CFB Up 10% This Season Sources: NHL, Union Could Continue Bye Weeks Colts-Jets Gets 6.0 Overnight Rating For ESPN
SBD/2/Sponsorships Advertising Marketing
Published July 2, 1996
Coors Light will be the title sponsor of the halftime reports on ESPN's Thursday night college football coverage this season. Coors will also return as the title sponsor of the "Coors Light Pro Football Tonight" before TNT's Sunday Night games. ... Canon has signed on as a "gold" sponsor of ABC/ESPN telecasts of World Cup '98 (INSIDE MEDIA, 6/26 issue)....The NFL has announced a league-sponsored plan for card dealers. The NFL will split the country into six regions and guarantee one NFL player appearance at a hobby store per region, during December. A random drawing will determine the winning store in each region. Stores will receive one entry into the drawing for every case of NFL cards purchased (S.F. EXAMINER, 6/29)....One Xcel eye shields are profiled in BUSINESS WEEK. The brand will be the only shield used by NFL players next fall, and One Xcel also has "firm endorsements" from the AHL and NHL (BUSINESS WEEK, 7/8 issue)....ESPN's "Up Close" was broadcast from the ESPN Club in Orlando, which held its grand opening on Monday. Host Chris Myers spent the first part of the show, touring the club (ESPN, 7/1)....The CHICAGO TRIBUNE reports Celtics No. 1 pick Antoine Walker has signed with adidas (CHICAGO TRIBUNE, 7/2)....Stonebraker Athletic will officially launch a new line of sportswear at the '96 NSGA World Sports Expo in Chicago, July 13- 15. The line targets 20-35 year-olds with distribution channels including specialty apparel and sportswear retailers plus upscale department stores (Stonebraker)....Scottie Pippen is profiled by the CHICAGO TRIBUNE's Sam Smith, who notes Pippen has ten new marketing deals, "with another major new deal about to be signed" (CHICAGO TRIBUNE, 7/2).