SBD/2/Sponsorships Advertising Marketing

GOLF NEWS: TITLEIST CLAIMS SPOT ATOP MONEY LIST

     At the midway point of the '96 PGA Tour, Titleist claims
that players using its golf balls are "setting the pace" in
earnings and tournaments won (Titleist):
     '96 PGA YEAR-TO-DATE EARNINGS      '96 PGA YEAR-TO-DATE WINS
     Titleist            $25.596M       Titleist            64%
     Maxfli              $ 6.995M       Maxfli              12%
     Spalding            $ 2.647M       Spalding            16%
     Other               $159,542       Bridgestone          8%
     NEWS & NOTES:  Ruff Hewn Golf has signed the following eight
golf pros playing on the PGA and Nike Tours to wear Ruff Hewn
Golf apparel:  John Maginnes, Len Mattiace, John Wilson, Mike
Hulbert, Mike Carnevale, Tim Dunlavey, Jimmy Johnston and Trevor
Dodds (Ruff Hewn)....Real estate sources tell the CHARLOTTE
BUSINESS JOURNAL that consultants for Titleist and Foot Joy are
"scouting sites" in the Carolinas for a $50M, 200,000-square foot
production plant to make golf balls (CHARLOTTE BUSINESS JOURNAL,
7/1 issue).
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