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SBD/2/Sponsorships Advertising Marketing
CHASE MANHATTAN BANKS ON U.S. OPEN FOR GLOBAL REACH
Published July 2, 1996
Chase Manhattan announced yesterday it has signed a three- year contract to be title sponsor of the Women's Singles Championship of the U.S. Open Tennis Championships in Flushing Meadows, NY. Chase Exec VP/Event Marketing Charles McCabe said after the merger with Chemical Bank, Chase is "marketing on an international scale and the U.S. Open garners one of, if not the, largest international audience of any annual event in the world" (Chase). NUVEEN TAPS REGISTRY: Naples, FL-based Registry Resort has been named the Official Host Hotel of the Nuveen Masters event, and the Official Training Center of the Nuveen Champions Tour for the '97 season (Registry Resort).