SBD/2/Sponsorships Advertising Marketing

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  • CHASE MANHATTAN BANKS ON U.S. OPEN FOR GLOBAL REACH

         Chase Manhattan announced yesterday it has signed a three-
    year contract to be title sponsor of the Women's Singles
    Championship of the U.S. Open Tennis Championships in Flushing
    Meadows, NY.  Chase Exec VP/Event Marketing Charles McCabe said
    after the merger with Chemical Bank, Chase is "marketing on an
    international scale and the U.S. Open garners one of, if not the,
    largest international audience of any annual event in the world"
    (Chase).
         NUVEEN TAPS REGISTRY:  Naples, FL-based Registry Resort has
    been named the Official Host Hotel of the Nuveen Masters event,
    and the Official Training Center of the Nuveen Champions Tour for
    the '97 season (Registry Resort).
    

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  • GOLF NEWS: TITLEIST CLAIMS SPOT ATOP MONEY LIST

         At the midway point of the '96 PGA Tour, Titleist claims
    that players using its golf balls are "setting the pace" in
    earnings and tournaments won (Titleist):
         '96 PGA YEAR-TO-DATE EARNINGS      '96 PGA YEAR-TO-DATE WINS
         Titleist            $25.596M       Titleist            64%
         Maxfli              $ 6.995M       Maxfli              12%
         Spalding            $ 2.647M       Spalding            16%
         Other               $159,542       Bridgestone          8%
         NEWS & NOTES:  Ruff Hewn Golf has signed the following eight
    golf pros playing on the PGA and Nike Tours to wear Ruff Hewn
    Golf apparel:  John Maginnes, Len Mattiace, John Wilson, Mike
    Hulbert, Mike Carnevale, Tim Dunlavey, Jimmy Johnston and Trevor
    Dodds (Ruff Hewn)....Real estate sources tell the CHARLOTTE
    BUSINESS JOURNAL that consultants for Titleist and Foot Joy are
    "scouting sites" in the Carolinas for a $50M, 200,000-square foot
    production plant to make golf balls (CHARLOTTE BUSINESS JOURNAL,
    7/1 issue).
    

    Print | Tags: Acushnet, Nike, PGA Tour, Russell Athletic, Wilson Sporting Goods
  • MARKETPLACE ROUND-UP

         Coors Light will be the title sponsor of the halftime
    reports on ESPN's Thursday night college football coverage this
    season.  Coors will also return as the title sponsor of the
    "Coors Light Pro Football Tonight" before TNT's Sunday Night
    games. ... Canon has signed on as a "gold" sponsor of ABC/ESPN
    telecasts of World Cup '98 (INSIDE MEDIA, 6/26 issue)....The NFL
    has announced a league-sponsored plan for card dealers.  The NFL
    will split the country into six regions and guarantee one NFL
    player appearance at a hobby store per region, during December.
    A random drawing will determine the winning store in each region.
    Stores will receive one entry into the drawing for every case of
    NFL cards purchased (S.F. EXAMINER, 6/29)....One Xcel eye shields
    are profiled in BUSINESS WEEK.  The brand will be the only shield
    used by NFL players next fall, and One Xcel also has "firm
    endorsements" from the AHL and NHL (BUSINESS WEEK, 7/8
    issue)....ESPN's "Up Close" was broadcast from the ESPN Club in
    Orlando, which held its grand opening on Monday.  Host Chris
    Myers spent the first part of the show, touring the club (ESPN,
    7/1)....The CHICAGO TRIBUNE reports Celtics No. 1 pick Antoine
    Walker has signed with adidas (CHICAGO TRIBUNE,
    7/2)....Stonebraker Athletic will officially launch a new line of
    sportswear at the '96 NSGA World Sports Expo in Chicago, July 13-
    15.  The line targets 20-35 year-olds with distribution channels
    including specialty apparel and sportswear retailers plus upscale
    department stores (Stonebraker)....Scottie Pippen is profiled by
    the CHICAGO TRIBUNE's Sam Smith, who notes Pippen has ten new
    marketing deals, "with another major new deal about to be signed"
    (CHICAGO TRIBUNE, 7/2).
    

    Print | Tags: ABC, AHL, Boston Celtics, ESPN, NFL, NHL, TBS/TNT, Walt Disney, Washington Nationals
  • NORTHWESTERN MUTUAL LIFE INSURANCE SEES GOLD IN ICE SKATING

         Northwestern Mutual Life signed on with skating's inaugural
    World Team Championship because, "it seemed like golden
    opportunity, at a reasonable entry price, for us to get involved
    in a signature event," according to Santo Saliture, the company's
    Associate Dir of Advertising and Corporate Information.  Saliture
    told INSIDE MEDIA that figure skating "attracts" the kind of
    audience that makes up Northwestern's target market -- affluent
    25-54 year-olds -- and that it is attractive to "professional,
    upscale women."  Saliture declined to say how much Northwestern
    paid for the sponsorship.  This year's World Team Championship
    III will take place on September 13 in Milwaukee, Northwestern's
    home base.  CBS will tape the event for prime-time broadcast on
    September 18.  Saliture says Northwestern will get six minutes of
    CBS ad time, in addition to several on-screen billboards.
    Created by former Olympic medalist Dick Button, the Northwestern
    World Team Championship is produced by Button's New York-based
    Candid Productions, in association with IMG (Brockinton &
    Reynolds, INSIDE MEDIA, 6/26 issue).
    

    Print | Tags: CBS, IMG, Viacom
  • PHILLY PREPARES FOR COUNTERFEIT CRACKDOWN AT ALL-STAR GAME

         MLB and the Phillies, along with local and federal law
    enforcement officials, announced yesterday their efforts to
    "crack down" on the manufacture and sale of counterfeit
    merchandise during All-Star Week.  At a press conference
    yesterday at Veterans Stadium, officially licensed MLB
    merchandise was displayed and compared to unlicensed merchandise,
    with recommendations given for consumer awareness.  Areas
    throughout Philadelphia will be patrolled by undercover
    investigators searching for vendors selling "bogus" merchandise.
    It is estimated the MLB, its licensees and vendors of licensed
    products lose "millions of dollars" each year to counterfeiters
    (MLB).  MLB Exec Dir for Security Kevin Hallinan:  "We're working
    to find out where the volume is coming from, not one or two t-
    shirts, but the manufacturing" (PHILA. DAILY NEWS, 7/2).
    

    Print | Tags: MLB, Philadelphia Phillies
  • SGMA SURVEY INDICATES $57B SPORTING GOODS INDUSTRY IN '95

         Manufacturers' sales (wholesale) of sports equipment, sports
    apparel, athletic footwear, and recreational transport items in
    the U.S. totaled $57.0B in '95, a 5.4% increase over '94,
    according to a study by the SGMA.  Sports equipment sales grew by
    4.1% in '95 to $14.8B.  The six largest categories: golf ($2.1B),
    exercise machines ($1.9B), firearms/hunting ($1.7B), camping
    ($1.5B), fishing ($1.5B), and in-line skates ($725M).  Sports
    apparel sales grew 5.0% in '95 to $16.153B, a drop from the 6.8%
    increase in '94.  The largest category is sports shirts ($4.8B).
    Athletic footwear sales grew 3.0% last year to $8.3B.
    Hiking/outdoor footwear sales "jumped" 28.9% to $625M, while
    cross- training/fitness shoes grew 9.4% to $1.5B.  Sales of
    walking shoes rose 19.4% to $1.1B, while basketball, the largest
    athletic footwear category, grew 4.3% to $1.825B (SGMA).
    

    Print | Tags: SGMA
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