SBD/2/Olympics

SI'S OLYMPIC DAILY SET TO DEBUT JULY 19

     Sports Illustrated announced plans for the debut of their
44-page SI Olympic Daily, to be introduced July 19 and published
each day through August 5.  SI will distribute approximately
250,000 copies daily at a cover price of $3.00.  An online
version will be available on SI's World Web Site at
http://pathfinder.com/si and on CompuServe.  Advertisers in SI
Olympic Daily have committed to a package consisting of "at least
one page" for 18 consecutive days.  Delivery in the Atlanta area
will begin as early as 5:00am.  At venues, SI Olympic Daily will
be sold in conjunction with that day's specific site or event
program (SI).
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