A-B InBev Monitoring FIFA Case O'Conner Adds MiLB Enterprises Title Marketers Discuss "Mayhem" Campaign ESPN To Televise Streetball Tourney Braves Selling SunTrust Park Tickets Classified Advertisements Will FIFA Sponsors React To Arrests? Minding My Business With Donna Goldsmith Women's World Cup Tix Selling Fast Ole Miss Sets New Revenue Mark
Anheuser-Busch will operate Clydesdale Park adjacent to Centennial Olympic Park. The 46,000-square-foot site will have a 2,400-square foot merchandise pavilion selling Budweiser Olympic items. Budweiser, which also will operate the 20,000 square-foot Bud World tent inside the Olympic Park, will use the mini-park to "fend off" Miller, which is sponsoring a series of concerts during the Games (Lillian Lee Kim, ATLANTA CONSTITUTION, 7/2).
Dream Teamer Charles Barkley, asked if there was any team in Atlanta he feared: "The women's national team" (NEWSDAY, 7/2). ESPN's Charley Steiner: "Watching the Dream Team prep for the Olympics is like watching the 82nd Airborne Division in war games prepping for Grenada" ("SportsCenter," 7/1)....Darcy Antonellis will serve as VP/Olympic Operations for CBS TV coverage of the '98 Nagano Winter Games. Antonellis will oversee all technical operations (CBS)....Tickets for Olympic soccer matches at RFK Stadium in DC are "selling well," and officials estimate DC sales will "exceed projections" of 180-200,000. In other cities, "sales are mixed," with Miami "comparatively sluggish" (WASHINGTON POST, 7/2)....Tom Cunningham, Senior Economist at the Federal Reserve Bank in Atlanta, expects 10-20,000 jobs added to the June employment report as a result of the Games (ATLANTA CONSTITUTION, 7/2)....AD AGE's Bob Garfield reviews one of McDonald's new Olympic themed spots and gives it ad four stars (AD AGE, 7/1 issue).... Reebok's ad featuring U.S. soccer player Michelle Akers debuts this week. The spot runs on NBC, MTV, BET, USA and Nickelodeon. The NBC portion of the media buy is estimated at $20M (AD AGE ONLINE, 7/2)...."Entertainment Tonight" reports that Travis Tritt will be among the headliners of AT&T's Olympic Village entertainment production ("ET," 7/1).
Sports Illustrated announced plans for the debut of their 44-page SI Olympic Daily, to be introduced July 19 and published each day through August 5. SI will distribute approximately 250,000 copies daily at a cover price of $3.00. An online version will be available on SI's World Web Site at http://pathfinder.com/si and on CompuServe. Advertisers in SI Olympic Daily have committed to a package consisting of "at least one page" for 18 consecutive days. Delivery in the Atlanta area will begin as early as 5:00am. At venues, SI Olympic Daily will be sold in conjunction with that day's specific site or event program (SI).