SBD/2/Olympics

Print All
  • ANHEUSER-BUSCH BRINGS IN THEIR HORSES TO WARD OFF AMBUSH

         Anheuser-Busch will operate Clydesdale Park adjacent to
    Centennial Olympic Park.  The 46,000-square-foot site will have a
    2,400-square foot merchandise pavilion selling Budweiser Olympic
    items.  Budweiser, which also will operate the 20,000 square-foot
    Bud World tent inside the Olympic Park, will use the mini-park to
    "fend off" Miller, which is sponsoring a series of concerts
    during the Games (Lillian Lee Kim, ATLANTA CONSTITUTION, 7/2).
    

    Print | Tags: Anheuser Busch, Olympics
  • OLYMPIC NEWS & NOTES: IS BARKLEY READY FOR ANGOLA?

         Dream Teamer Charles Barkley, asked if there was any team in
    Atlanta he feared:  "The women's national team"  (NEWSDAY, 7/2).
    ESPN's Charley Steiner:  "Watching the Dream Team prep for the
    Olympics is like watching the 82nd Airborne Division in war games
    prepping for Grenada" ("SportsCenter," 7/1)....Darcy Antonellis
    will serve as VP/Olympic Operations for CBS TV coverage of the
    '98 Nagano Winter Games.  Antonellis will oversee all technical
    operations (CBS)....Tickets for Olympic soccer matches at RFK
    Stadium in DC are "selling well," and officials estimate DC sales
    will "exceed projections" of 180-200,000.  In other cities,
    "sales are mixed," with Miami "comparatively sluggish"
    (WASHINGTON POST, 7/2)....Tom Cunningham, Senior Economist at the
    Federal Reserve Bank in Atlanta, expects 10-20,000 jobs added to
    the June employment report as a result of the Games (ATLANTA
    CONSTITUTION, 7/2)....AD AGE's Bob Garfield reviews one of
    McDonald's new Olympic themed spots and gives it ad four stars
    (AD AGE, 7/1 issue).... Reebok's ad featuring U.S. soccer player
    Michelle Akers debuts this week.  The spot runs on NBC, MTV, BET,
    USA and Nickelodeon. The NBC portion of the media buy is
    estimated at $20M (AD AGE ONLINE, 7/2)...."Entertainment Tonight"
    reports that Travis Tritt will be among the headliners of AT&T's
    Olympic Village entertainment production ("ET," 7/1).
    

    Print | Tags: ATT, CBS, ESPN, McDonalds, NBC, Olympics, Reebok, Viacom, Walt Disney
  • SI'S OLYMPIC DAILY SET TO DEBUT JULY 19

         Sports Illustrated announced plans for the debut of their
    44-page SI Olympic Daily, to be introduced July 19 and published
    each day through August 5.  SI will distribute approximately
    250,000 copies daily at a cover price of $3.00.  An online
    version will be available on SI's World Web Site at
    http://pathfinder.com/si and on CompuServe.  Advertisers in SI
    Olympic Daily have committed to a package consisting of "at least
    one page" for 18 consecutive days.  Delivery in the Atlanta area
    will begin as early as 5:00am.  At venues, SI Olympic Daily will
    be sold in conjunction with that day's specific site or event
    program (SI).
    

    Print | Tags: Olympics, Sports Illustrated, Time Warner
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug