SBD/2/Leagues Governing Bodies

MLB OWNERS READY TO GET IN THE SPIRIT OF BROTHERLY LOVE?

     MLB's owners "plan to intensify their negotiations" with the
MLBPA starting today in an attempt to complete a labor deal
"within a week," according to Mark Maske in this morning's
WASHINGTON POST.  Sources close to the situation say the owners
are ready for "around-the-clock bargaining sessions," but that
the players are "wary" of the motives and concerned that
management negotiator Randy Levin will not be able to get
ownership approval for a deal.  Sources said the two sides are
"inching closer" on details of a taxation system (Mark Maske,
WASHINGTON POST, 7/2).
     IS MURPHY LAW?  If new MLB marketing chief Greg Murphy is to
succeed, there are a few key areas that need to be addressed
immediately, according to Terry Lefton in the latest BRANDWEEK,
including the need for centralized marketing and a greater
investment on marketing in terms of a higher percentage of
revenues spent (BRANDWEEK, 7/1).
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