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MILE HIGH AND OVER THE HILL: BRONCOS FACE MID-LIFE CRISIS?
Published July 2, 1996
With the "young, hip" 20-to-45-year-old crowd attending Nuggets and Avalanche games, Broncos fans have become part of a "graying generation" where the average season ticket holder is "fiftysomething," according to Clay Latimer of the ROCKY MOUNTAIN NEWS. Broncos Dir of Marketing Rosemary Hanratty said their "challenge in the next few years" will be attracting younger demo's: "It's very, very hard to compete with the new and winning, like the Rockies and Avalanche." One explanation, however, for the few Gen Xers at Broncos games is that they can't get tickets -- the team has sold more than 70,000 season tickets per year since '77. However, former Nuggets President Carl Scheer feels the Broncos could attract a younger crowd with a new stadium, noting that future consumers "are going to demand the amenities of modern facilities." Scheer: "Mile High doesn't cut it any more" (ROCKY MOUNTAIN NEWS, 6/30).