SBD/2/Franchises

MILE HIGH AND OVER THE HILL: BRONCOS FACE MID-LIFE CRISIS?

     With the "young, hip" 20-to-45-year-old crowd attending
Nuggets and Avalanche games, Broncos fans have become part of a
"graying generation" where the average season ticket holder is
"fiftysomething," according to Clay Latimer of the ROCKY MOUNTAIN
NEWS.  Broncos Dir of Marketing Rosemary Hanratty said their
"challenge in the next few years" will be attracting younger
demo's:  "It's very, very hard to compete with the new and
winning, like the Rockies and Avalanche."  One explanation,
however, for the few Gen Xers at Broncos games is that they can't
get tickets -- the team has sold more than 70,000 season tickets
per year since '77. However, former Nuggets President Carl Scheer
feels the Broncos could attract a younger crowd with a new
stadium, noting that future consumers "are going to demand the
amenities of modern facilities."  Scheer:  "Mile High doesn't cut
it any more" (ROCKY MOUNTAIN NEWS, 6/30).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug