SBD/2/Franchises

ALL-STAR GAME MEANS BOON TO PHILLY, LITTLE TO PHILLIES

     Although Philadelphia officials estimate about $45M will be
spent in the city for the MLB All-Star Game, the game means "very
little economically to the team" since most profits go to MLB,
according to Ed Moran of the PHILA. DAILY NEWS.  The Phillies had
hoped to prosper with a marketing plan that gave first-purchase
options on tickets to season-ticket holders, but while the All-
Star game is sold out, the Phillies are down 300-400 in season
tickets sales from '95.  As the Vet's landlord, the city gets
half of concession sales while the rest and approx. $450-500,000
from ticket sales goes to MLB.  Phillies Exec VP David
Montgomery:  "The economics for the host team are pretty much a
pass through.  We hope that FanFest and the All-Star game brings
more focus to the game in this area that is positive.  That's
really the reason we do it" (PHILA. DAILY NEWS, 7/1).
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