Local Draws To Help Tourney Ticket Sales Brands Roll Out March Madness Campaigns CBS Selection Show Overnight Down ACC's Move To Brooklyn Impacts Big East Many Brands Breaking Ads During March Madness Bowl Game IRS Audits Growing Frequent NCAA Won't Allow Baylor's New Adidas Unis Aresco Dishes On First Year Of AAC Michigan Unveils New Student Seating Policy NCAA Tourney Ad Inventory Nearly Sold Out
Upcoming Conferences and Events
SMALL CONFERENCES BAND TOGETHER; SIX HEADS BETTER THAN ONE
Published July 2, 1996
In an effort to increase their impact on regional and national sports markets, the Colonial Athletic Association, Midwestern Collegiate Conference, Missouri Valley Conference, Ohio Valley Conference, Southern Conference and Sun Belt Conference have joined to create the Conference Marketing Group. CMG, designed to develop collective sales and marketing opportunities for the leagues and member institutions, has struck a deal with Integrated Sports Partners, itself a combination of sports marketers (CMG). SO LONG SWC: On Friday at 5pm, the Big Eight and Southwest Conferences ceased to exist, giving way to the Big 12 which technically opened for business on Monday in Dallas (K.C. STAR, 6/28)....The graduation rate for all schools in '95 for football was 53%, while man's basketball was 44% and women's basketball was 64% (WASHINGTON POST, 6/28)....A total of 5,233,954 attended NCAA women's basketball games last season, surpassing the 5 million mark for the first time and marking the 15th consecutive increase (NCAA).