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Leagues and Governing Bodies

THE WPVA, PART II: WHAT ATLANTA COULD DO FOR '96 AND BEYOND

     Today:  Part II of THE DAILY's two-part feature on the
future of the WPVA with a look at the sport's Olympic debut.
     ON TO ATLANTA:  Beach volleyball's ascension as an Olympic
sport should presents both long and short-term benefits to the
WPVA and its sponsors.  WPVA Exec Dir Nancy Lengel views the
Games as an "educating process" -- a means of introducing the
sport to new viewers and attracting a "broader base of fans"
through the showcasing of top players.  WPVA sponsors tend to
view Atlanta as more of a "long-term gainer."  Following the
Games, repositioning the WPVA -- as WPVA Information Dir Tim
Simmons puts it, "from a lifestyle to the mainstream" -- is the
immediate goal.  To do so, Lengel and WPVA Tour Dir Le Valley
Pattison plan to: Preserve the current system of player
ownership; elevate the existing $1M prize money fund through
larger events and continued sponsorship growth; expand into
untapped FL and NJ markets; generate more foreign interest; and
get involved in new grass-roots programs.  Lengel adds the WPVA
has no interest in merging with the men, as they view women's
beach volleyball as an independent entity (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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