SBD/4/Sponsorships Advertising Marketing


     Reebok's five-year, $7.9M proposal to the Univ. of Wisconsin
reveals the "esteem" in which major sports shoe/ apparel makers
hold top college teams, according to the MILWAUKEE JOURNAL
SENTINEL.  School officials say the deal makes good financial
sense and stress Reebok is a "conscientious corporate citizen."
The UW System Board of Regents will consider the deal later this
     THE DEAL FOR THE BADGERS: Reebok will give the school's
athletic department more than $6.7M in cash and gifts.  This
includes $2.4M in money, clothing and other items for coaches, as
well as $3.4M in shoes, clothing and equipment for the school's
22 teams.  Reebok would give $600,000 for scholarships,
internships, training and student humanitarian awards and more
than $570,000 for advertising, refurbishing area basketball
courts and charitable donations to homeless shelters in Madison
and Milwaukee.  Coaches also qualify for additional money for
exceptional team performances.
     THE DEAL FOR REEBOK: In return, all UW athletes will wear
Reebok apparel and shoes.  The only exception would be a doctor
certified medical condition that required a non-Reebok shoe.
Reebok will get licensing rights for Badgers apparel, of which
the school will get a percentage.  Reebok will also get ten
season tickets to football games, four parking passes, four press
box seats, and 20 bowl game tickets if the Badgers qualify.  The
contract calls for "six acknowledgements on the message boards"
of each home football and basketball game.  Reebok will get eight
season tickets, two parking passes and two press row seats to
each men's and women's home basketball game.  Reebok gets eight
tickets to any pre-season tournaments as well as the NCAA
Tournament, if the Badgers qualify.  This includes the Final
Four.  Finally, the Reebok logo will "adorn" the backs of players
and coaches chairs, and all ball boys and girls will wear Reebok
shoes and clothes (Tom Vanden Brook, MILWAUKEE JOURNAL SENTINEL,
6/3).  Reebok had sought a clause that required the school to
"promptly" address any disparaging remarks about Reebok by
employees or representatives, but that clause has been amended
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Related Topics:

NCAA, Reebok

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