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DETAILS SURFACE ABOUT REEBOK'S PROPOSED DEAL WITH WISCONSIN
Published June 4, 1996
Reebok's five-year, $7.9M proposal to the Univ. of Wisconsin reveals the "esteem" in which major sports shoe/ apparel makers hold top college teams, according to the MILWAUKEE JOURNAL SENTINEL. School officials say the deal makes good financial sense and stress Reebok is a "conscientious corporate citizen." The UW System Board of Regents will consider the deal later this week. THE DEAL FOR THE BADGERS: Reebok will give the school's athletic department more than $6.7M in cash and gifts. This includes $2.4M in money, clothing and other items for coaches, as well as $3.4M in shoes, clothing and equipment for the school's 22 teams. Reebok would give $600,000 for scholarships, internships, training and student humanitarian awards and more than $570,000 for advertising, refurbishing area basketball courts and charitable donations to homeless shelters in Madison and Milwaukee. Coaches also qualify for additional money for exceptional team performances. THE DEAL FOR REEBOK: In return, all UW athletes will wear Reebok apparel and shoes. The only exception would be a doctor certified medical condition that required a non-Reebok shoe. Reebok will get licensing rights for Badgers apparel, of which the school will get a percentage. Reebok will also get ten season tickets to football games, four parking passes, four press box seats, and 20 bowl game tickets if the Badgers qualify. The contract calls for "six acknowledgements on the message boards" of each home football and basketball game. Reebok will get eight season tickets, two parking passes and two press row seats to each men's and women's home basketball game. Reebok gets eight tickets to any pre-season tournaments as well as the NCAA Tournament, if the Badgers qualify. This includes the Final Four. Finally, the Reebok logo will "adorn" the backs of players and coaches chairs, and all ball boys and girls will wear Reebok shoes and clothes (Tom Vanden Brook, MILWAUKEE JOURNAL SENTINEL, 6/3). Reebok had sought a clause that required the school to "promptly" address any disparaging remarks about Reebok by employees or representatives, but that clause has been amended (CHICAGO TRIBUNE, 6/4).