Sacramento, Kings To Refinance '97 Arena Loan Former Bulls GM Krause Passes Away At 77 LeBron Says Issue Of Resting Players Is About Him Jazz Upgrading Plastic Seats At Arena Silver Issues Memo To Teams On Resting Stars Adam Silver Voices Himself On "The Simpsons" NBA Calls Cavs To Complain About Sitting Stars Doc Rivers Distances Himself From Role With Magic Penny Steps Down As USA Gymnastics President IOC Creates Group To Study Candidate Process
REEBOK GIVES FINAL OLYMPIC PUSH TO CARRY THROUGH CHRISTMAS
Published June 4, 1996
Reebok will "ramp up" its Olympic campaign for the NBA Finals and into the Games with $35-40M in outlays domestically and overseas. The campaign is designed to build momentum for a unified second half push through Christmas, according to BRANDWEEK. Reebok's Olympic campaign will "unleash" Reebok's endorsement stable with Emmitt Smith interacting with 19 athletes, including a cameo of Shaquille O'Neal in his summer film role, "Kazaam." Media will include Reebok's $20M exclusivity on NBC's Olympic coverage, as well as radio and $6-9M on local Olympic coverage overseas (BRANDWEEK, 6/3 issue). YOUR PLANET, THEIR CLOTHES: Reebok will sponsor 45 countries in Atlanta through its "emerging markets" program; seven NOCs, and a number of teams including the Chinese, Dutch, and Swedish track teams, the South Korean basketball team and the U.S. gymnastics and handball teams (Reebok).