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REEBOK GIVES FINAL OLYMPIC PUSH TO CARRY THROUGH CHRISTMAS

     Reebok will "ramp up" its Olympic campaign for the NBA
Finals and into the Games with $35-40M in outlays domestically
and overseas.  The campaign is designed to build momentum for a
unified second half push through Christmas, according to
BRANDWEEK.  Reebok's Olympic campaign will "unleash" Reebok's
endorsement stable with Emmitt Smith interacting with 19
athletes, including a cameo of Shaquille O'Neal in his summer
film role, "Kazaam."  Media will include Reebok's $20M
exclusivity on NBC's Olympic coverage, as well as radio and $6-9M
on local Olympic coverage overseas (BRANDWEEK, 6/3 issue).
     YOUR PLANET, THEIR CLOTHES:  Reebok will sponsor 45
countries in Atlanta through its "emerging markets" program;
seven NOCs, and a number of teams including the Chinese, Dutch,
and Swedish track teams, the South Korean basketball team and the
U.S. gymnastics and handball teams (Reebok).
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Related Topics:

NBA, NBC, Olympics, Reebok

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