SBD/4/Leagues Governing Bodies

AVALANCHE AND PANTHERS EXECS TELL SECRETS TO SUCCESS

     CNBC's "Business Insiders" discussed the state of the NHL
with Ascent Entertainment Group CEO/Avalanche President Charlie
Lyons and Panthers Exec VP/Business Operations Dean Jordan.
CNBC's Neil Cavuto noted the NHL has "rebounded" from the '95
lockout and is forecasting revenue this season at $920M -- up
131% from '89-90.  Lyons:  "Hockey is just now going to become a
predominant sport in America.  We look at hockey like we looked
at the NBA in the early 1980's and I think with [Commissioner]
Gary Bettman's creativity you're going to see a lot of growth
there."  Jordan, who said the Panthers have purposely targeted
the youth market in order to build its South FL fan base:  "We do
street hockey clinics, street hockey camps, anything from our
standpoint where if the kid's got skates on and a hockey stick in
his hands it's beneficial to the game" (CNBC, 6/3).
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