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AVALANCHE AND PANTHERS EXECS TELL SECRETS TO SUCCESS
Published June 4, 1996
CNBC's "Business Insiders" discussed the state of the NHL with Ascent Entertainment Group CEO/Avalanche President Charlie Lyons and Panthers Exec VP/Business Operations Dean Jordan. CNBC's Neil Cavuto noted the NHL has "rebounded" from the '95 lockout and is forecasting revenue this season at $920M -- up 131% from '89-90. Lyons: "Hockey is just now going to become a predominant sport in America. We look at hockey like we looked at the NBA in the early 1980's and I think with [Commissioner] Gary Bettman's creativity you're going to see a lot of growth there." Jordan, who said the Panthers have purposely targeted the youth market in order to build its South FL fan base: "We do street hockey clinics, street hockey camps, anything from our standpoint where if the kid's got skates on and a hockey stick in his hands it's beneficial to the game" (CNBC, 6/3).