SBD/3/Sports Media

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         Fox Sports received a 3.8 overnight rating for Fox
    Baseball's first broadcast Saturday.  CBS averaged a 3.6 for its
    Saturday games in '93 -- the last season that a "Game of the
    Week" was aired (THE DAILY).
         REVIEWS:  NEWSDAY's Steve Zipay writes the pre-game show was
    a "marshmallow" for avoiding mention of the latest Albert Belle
    incident.  Fox said clips of Belle's forearm were seen in the
    early broadcast aired in most of the U.S.  Zipay added, "For the
    concerned traditionalists, it looked like regular baseball"
    (NEWSDAY, 6/3).  Noting black-and-white newsreel footage, the
    piece on scientific study of the baseball and early mentions of
    the Belle incident, Phil Mushnick writes, "That's journalism,
    whether Fox likes it or not" (N.Y. POST, 6/3).  Also in New York,
    Richard Sandomir writes, "Fundamentally, Fox baseball looked
    remarkably like baseball" (N.Y. TIMES, 6/3).  In Atlanta, Prentis
    Rogers writes, "For the most part, Fox did not look like a rookie
    covering baseball" (ATLANTA CONSTITUTION, 6/3).  In Chicago,
    Michael Hirsley notes, "Aside from the clever 'diamond' graphic,
    using dots to show how many and where runners were on base, Fox's
    initial live game telecast was competent but uninspired" (CHICAGO
    TRIBUNE, 6/3).  USA TODAY's Rudy Martzke writes that the
    broadcasts did not match the "hype," with game coverage at "the
    norm" (USA TODAY, 6/3).

    Print | Tags: CBS, Media, Viacom

         In Boston, Jack Craig examines the "nasty in-house dispute"
    among NESN's partners -- the Red Sox and Bruins vs. WSBK -- over
    the future of the regional sports network.  Craig writes, "The
    issue is money, and indirectly, how quickly and how far NESN will
    move from a pay to a basic channel."  One observer believes the
    legal action taken by the teams may lead to talks on a buyout of
    WSBK's 20% share (BOSTON GLOBE, 6/2)....In New York, Bob Raissman
    reports WPIX does not want to part with the Yankees, headed for
    MSG's new WBIS+.  Also, the Nets will soon sign a new radio deal
    with WOR-AM (N.Y. DAILY NEWS, 6/2)....The N.Y. TIMES' Bill Carter
    examines the networks' battles to gain cable access for their new
    all-news channels.  NBC is threatening to pull network
    programming -- including the Olympics -- from any operator that
    refuses to carry MSNBC in place of America's Talking (N.Y. TIMES,

    Print | Tags: Boston Bruins, Boston Red Sox, Cablevision, Madison Square Garden, NBC, Brooklyn Nets, New York Yankees, Media

         In Denver, Dusty Saunders previews the schedules of NHL
    Stanley Cup Finals coverage from Fox and ESPN and reports that
    both networks "are voicing enthusiasm -- at least publicly --
    about having Colorado [in the finals]."  Fox Sports' Vince
    Wladika:  "It's good to have new blood in the championship
    series, particularly since the hockey world knows the Avalanche
    has been playing so well."  ESPN's Bob Clement noted the team's
    "aggressive" style and "recognizable stars" -- saying that will
    add up to strong "viewership value" (ROCKY MOUNTAIN NEWS, 6/2).
    The CBC's John Shannon, Exec Producer of "Hockey Night in
    Canada," said before Florida's Game 7 win that it was 50-50 on
    which team would be a better match with the Avalanche.  Shannon
    did note that the enthusiasm in Denver and Miami has been
    "tremendous" (Toronto GLOBE & MAIL, 6/1).
         NEWS & NOTES:  SportsChannel Pacific will carry Game 1 of
    the Stanley Cup Finals in the Bay Area tomorrow since San
    Francisco's Fox affiliate, KTVU, has a programming conflict
    (SportsChannel Pacific)....The NHL and CBC are teaming up for a
    "cybercast" of finals' games at the CBC's Web site at (CBC)....Prior to yesterday's Jazz-
    Sonics game, NBC's Ed Markey compared the eventual winner to
    Houston in '94.  Markey, on the Rockets:  "They were talented,
    but not a big marquee-type team.  Then people discovered Hakeem
    Olajuwon, and Houston got a bit of a national following" (ATLANTA
         OFF-THE-COURT ACTION:  In Chicago, Fred Mitchell notes that,
    before the Bulls start their series Wednesday, oral arguments
    will be heard in the antitrust case between team ownership and
    WGN against the NBA.  The NBA has appealed both the January '95
    and August '95 decisions allowing the Bulls to show 25 games on
    WGN-TV.  The league wants to reduce superstation broadcasts to 20

    Print | Tags: CBC, Chicago Bulls, Colorado Avalanche, ESPN, Houston Rockets, NBA, NBC, NHL, Media, Utah Jazz, Walt Disney
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