SBD/3/Sponsorships Advertising Marketing

WILSON HOPES NEW AD CAMPAIGN MAKES A RACKET

     The latest slogan from Wilson Sporting Goods -- "Wanna Win
or What?" -- debuted over the weekend during the French Open in
TV spots for Wilson rackets, according to the CHICAGO TRIBUNE.
The slogan appears in two 15-second spots created by DDB Needham,
Chicago, which last week succeeded Ogilvy & Mather, Chicago on
the $15M Wilson account.  Wilson Racquet Sports VP/GM Jim Baugh:
"We think our new advertising presents our products in a fun,
aggressive and humorous way."  DDB Needham Vice Chair & CCO Bob
Scarpelli: "We're trying to provide a new attitude for Wilson in
its ad messages."  DDB Needham has also created a new 15-second
spot for Wilson footwear which will debut during Wimbledon
coverage in late June.  George Lazarus notes The Wilson team
sports and golf equipment slogan -- "The Right Equipment Makes
the Difference" -- will be retained "for a while" until another
is "brainstormed" (CHICAGO TRIBUNE, 6/3).
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