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WILSON HOPES NEW AD CAMPAIGN MAKES A RACKET
Published June 3, 1996
The latest slogan from Wilson Sporting Goods -- "Wanna Win or What?" -- debuted over the weekend during the French Open in TV spots for Wilson rackets, according to the CHICAGO TRIBUNE. The slogan appears in two 15-second spots created by DDB Needham, Chicago, which last week succeeded Ogilvy & Mather, Chicago on the $15M Wilson account. Wilson Racquet Sports VP/GM Jim Baugh: "We think our new advertising presents our products in a fun, aggressive and humorous way." DDB Needham Vice Chair & CCO Bob Scarpelli: "We're trying to provide a new attitude for Wilson in its ad messages." DDB Needham has also created a new 15-second spot for Wilson footwear which will debut during Wimbledon coverage in late June. George Lazarus notes The Wilson team sports and golf equipment slogan -- "The Right Equipment Makes the Difference" -- will be retained "for a while" until another is "brainstormed" (CHICAGO TRIBUNE, 6/3).