Wilson Highlights New Glove Customization Wilson Purchases Louisville Slugger Federer Stars In New Wilson, Nike Ads Federer Shooting Wilson TV Spot Federer In Demand From Advertisers Wilson Golf Sales Continue To Slide Executive Transactions Larry Probst Stepping Down As EA CEO Wilson Footballs Slippery Subject For NFL Marketplace Round-Up
SBD/3/Sponsorships Advertising Marketing
WILSON HOPES NEW AD CAMPAIGN MAKES A RACKET
Published June 3, 1996
The latest slogan from Wilson Sporting Goods -- "Wanna Win or What?" -- debuted over the weekend during the French Open in TV spots for Wilson rackets, according to the CHICAGO TRIBUNE. The slogan appears in two 15-second spots created by DDB Needham, Chicago, which last week succeeded Ogilvy & Mather, Chicago on the $15M Wilson account. Wilson Racquet Sports VP/GM Jim Baugh: "We think our new advertising presents our products in a fun, aggressive and humorous way." DDB Needham Vice Chair & CCO Bob Scarpelli: "We're trying to provide a new attitude for Wilson in its ad messages." DDB Needham has also created a new 15-second spot for Wilson footwear which will debut during Wimbledon coverage in late June. George Lazarus notes The Wilson team sports and golf equipment slogan -- "The Right Equipment Makes the Difference" -- will be retained "for a while" until another is "brainstormed" (CHICAGO TRIBUNE, 6/3).