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SBD/3/Sponsorships Advertising Marketing
NHL TO MARKET PORTABLE STREET AND IN-LINE RINK SYSTEM
Published June 3, 1996
After three years of research, development, testing, and engineering, the NHL will begin marketing the NHL COOLAir Inflatable Arena System -- a portable rink system ideal for street hockey and in-line hockey. To allow swift entrance into the market, the NHL has enlisted Border Patrol Rink Systems as the product's exclusive marketing agent. NHL COOLAir is made of a durable vinyl material and is fully inflatable in less than ten minutes by electric-powered blowers. Pricing of the rinks ranges from approximately $27,000 to $33,000, depending upon size. Border Patrol President Bob Naegele said, thus far, everyone from league operators and event promoters to municipalities and theme park owners have shown interest (NHL Enterprises).