SBD/3/Sponsorships Advertising Marketing

NHL TO MARKET PORTABLE STREET AND IN-LINE RINK SYSTEM

     After three years of research, development, testing, and
engineering, the NHL will begin marketing the NHL COOLAir
Inflatable Arena System -- a portable rink system ideal for
street hockey and in-line hockey.  To allow swift entrance into
the market, the NHL has enlisted Border Patrol Rink Systems as
the product's exclusive marketing agent.  NHL COOLAir is made of
a durable vinyl material and is fully inflatable in less than ten
minutes by electric-powered blowers.  Pricing of the rinks ranges
from approximately $27,000 to $33,000, depending upon size.
Border Patrol President Bob Naegele said, thus far, everyone from
league operators and event promoters to municipalities and theme
park owners have shown interest (NHL Enterprises).
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