SBD/3/Sponsorships Advertising Marketing


     NHL officials are on the lookout for counterfeit merchandise
in the wake of the Avalanche's Western Conference championship,
according to the ROCKY MOUNTAIN NEWS.  Fans started "snapping up"
Championship and Cup Crazy merchandise early Thursday from
legitimate retailers, but it will also give business to vendors
selling non-licensed merchandise.  NHL attorney Mary Sotis said
the league already has team officials searching for
counterfeiters, and that effort will increase during the Finals
with help from local law enforcement.  The Avalanche ranked No.
12 in team sales before the playoffs, and have since moved into
the top five (Michele Conklin, ROCKY MOUNTAIN NEWS, 5/31).
     ON A ROLL:  The DENVER POST's Emily Narvaes notes the brisk
Avalanche merchandise sales following the team's NHL Western
Conference championship.  Nuggets Locker Room Manager Tino
Romero, on the sales of championship t-shirts: "Our store's a
disaster.  We haven't been able to hang the shirts up.  We
weren't able to get them out of the box."  Lorinda Teter,
spokesperson for Gart Bros.:  "We put them on the floor, and
probably within 20 minutes to half an hour we were sold out"
(DENVER POST, 5/31).
     OTHER PLAYOFF SUCCESSES:  In Miami, Frances Robles notes
that t-shirt makers such as The Cromer Co. have been producing
Panthers Eastern Conference Championship shirts at the rate of
1,000 an hour to keep up with demand (MIAMI HERALD).  Mary Ellen
Podmolik profiles the retail success of the Bulls in the CHICAGO
SUN-TIMES.  She notes the team's "stellar performance" this
season has "tightened" its hold as the best-selling license in
the NBA's $3B worldwide merchandising market (CHICAGO SUN-TIMES,
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