Lakers Adjusting To Life Under Magic Regime NHL Signs PPG For New Leaguewide Category Buss' Decision To Fire Her Brother Hits Home Coyotes' Smith Criticical Of NHL Protocol PR Experts Talk Handling Of Dolan-Oakley Crisis Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 New NHL CMO Discusses Growth Efforts, Data Use NHL Going With Just Two Bye Weeks In '17-18 Sportsnet Has Its First 360 VR Game Telecast
SBD/3/Sponsorships Advertising Marketing
NHL LOOKS TO PREVENT AN AVALANCHE OF COUNTERFEIT MERCHANDISE
Published June 3, 1996
NHL officials are on the lookout for counterfeit merchandise in the wake of the Avalanche's Western Conference championship, according to the ROCKY MOUNTAIN NEWS. Fans started "snapping up" Championship and Cup Crazy merchandise early Thursday from legitimate retailers, but it will also give business to vendors selling non-licensed merchandise. NHL attorney Mary Sotis said the league already has team officials searching for counterfeiters, and that effort will increase during the Finals with help from local law enforcement. The Avalanche ranked No. 12 in team sales before the playoffs, and have since moved into the top five (Michele Conklin, ROCKY MOUNTAIN NEWS, 5/31). ON A ROLL: The DENVER POST's Emily Narvaes notes the brisk Avalanche merchandise sales following the team's NHL Western Conference championship. Nuggets Locker Room Manager Tino Romero, on the sales of championship t-shirts: "Our store's a disaster. We haven't been able to hang the shirts up. We weren't able to get them out of the box." Lorinda Teter, spokesperson for Gart Bros.: "We put them on the floor, and probably within 20 minutes to half an hour we were sold out" (DENVER POST, 5/31). OTHER PLAYOFF SUCCESSES: In Miami, Frances Robles notes that t-shirt makers such as The Cromer Co. have been producing Panthers Eastern Conference Championship shirts at the rate of 1,000 an hour to keep up with demand (MIAMI HERALD). Mary Ellen Podmolik profiles the retail success of the Bulls in the CHICAGO SUN-TIMES. She notes the team's "stellar performance" this season has "tightened" its hold as the best-selling license in the NBA's $3B worldwide merchandising market (CHICAGO SUN-TIMES, 6/3).