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SBD/3/Sponsorships Advertising Marketing
CONGRESSIONAL SIGNS U.S. OPEN MERCHANDISING PACT
Published June 3, 1996
Congressional Country Club of Bethesda, MD, the site of the '97 U.S. Open Golf Championship, and Philips-Van Heusen have signed a "trend setting" agreement which gives the sportswear manufacturing company management responsibility for all merchandise and marketing activities associated with the tournament. Prior tournaments' merchandise sales have been managed by the Clubs' golf pros, tournament staff, volunteer merchandise committees, or the USGA. Several manufacturers will have the opportunity to sell their apparel and accessory products in connection with the tournament. Izod Club products will be prominently displayed with 30% of the tournament apparel display space devoted to Izod (Congressional Country Club). ASIAN PGA INKS CLOTHING SUPPLIER: Alfred Dunhill, the English luxury goods company for men, has been named the "Official Supplier of Clothing" for the Asian PGA. The merchandise to be provided to the Tour will include polo shirts, trousers and blousons from the soon-to-be-launched Alfred Dunhill Golf Collection (APGA).