SBD/3/Sponsorships Advertising Marketing

CONGRESSIONAL SIGNS U.S. OPEN MERCHANDISING PACT

     Congressional Country Club of Bethesda, MD, the site of the
'97 U.S. Open Golf Championship, and Philips-Van Heusen have
signed a "trend setting" agreement which gives the sportswear
manufacturing company management responsibility for all
merchandise and marketing activities associated with the
tournament.  Prior tournaments' merchandise sales have been
managed by the Clubs' golf pros, tournament staff, volunteer
merchandise committees, or the USGA.  Several manufacturers will
have the opportunity to sell their apparel and accessory products
in connection with the tournament.  Izod Club products will be
prominently displayed with 30% of the tournament apparel display
space devoted to Izod (Congressional Country Club).
     ASIAN PGA INKS CLOTHING SUPPLIER:  Alfred Dunhill, the
English luxury goods company for men, has been named the
"Official Supplier of Clothing" for the Asian PGA.  The
merchandise to be provided to the Tour will include polo shirts,
trousers and blousons from the soon-to-be-launched Alfred Dunhill
Golf Collection (APGA).
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Related Topics:

PGA Tour, USGA

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