SBD/3/Sponsorships Advertising Marketing

Print All
  • CONGRESSIONAL SIGNS U.S. OPEN MERCHANDISING PACT

         Congressional Country Club of Bethesda, MD, the site of the
    '97 U.S. Open Golf Championship, and Philips-Van Heusen have
    signed a "trend setting" agreement which gives the sportswear
    manufacturing company management responsibility for all
    merchandise and marketing activities associated with the
    tournament.  Prior tournaments' merchandise sales have been
    managed by the Clubs' golf pros, tournament staff, volunteer
    merchandise committees, or the USGA.  Several manufacturers will
    have the opportunity to sell their apparel and accessory products
    in connection with the tournament.  Izod Club products will be
    prominently displayed with 30% of the tournament apparel display
    space devoted to Izod (Congressional Country Club).
         ASIAN PGA INKS CLOTHING SUPPLIER:  Alfred Dunhill, the
    English luxury goods company for men, has been named the
    "Official Supplier of Clothing" for the Asian PGA.  The
    merchandise to be provided to the Tour will include polo shirts,
    trousers and blousons from the soon-to-be-launched Alfred Dunhill
    Golf Collection (APGA).
    

    Print | Tags: PGA Tour, USGA
  • MARKETPLACE ROUND-UP

         The developers of the proposed four-story "Nike Town" on
    Newbury Street in Boston is considering only one architect --
    Childs Bertman Tseckares, because the firm has several principals
    who serve or have served on the Back Bay Architectural Commission
    -- the ultimate authority on what gets built on Newbury Street
    (BOSTON GLOBE, 6/3)....The Cadillac NFL Golf Classic is profiled
    in the N.Y. POST.  In its fourth year, the tournament has already
    raised $750,000 for various charities (N.Y. POST, 6/3)....In his
    column in the ROCKY MOUNTAIN NEWS, Andres Galarraga writes about
    the  marketing of his Big Cat clothing line (ROCKY MOUNTAIN NEWS,
    6/1)....Disney is looking to Harlem as the site for its next New
    York store (N.Y. POST, 6/3)....An arbitration panel has ruled
    that The Upper Deck Co. must pay $4.9M to the estate of Mickey
    Mantle in a dispute over Mantle's contract with the company.
    Upper Deck will appeal (WASHINGTON POST, 6/1).
    

    Print | Tags: General Motors, NFL, Nike, Upper Deck, Walt Disney
  • NHL LOOKS TO PREVENT AN AVALANCHE OF COUNTERFEIT MERCHANDISE

         NHL officials are on the lookout for counterfeit merchandise
    in the wake of the Avalanche's Western Conference championship,
    according to the ROCKY MOUNTAIN NEWS.  Fans started "snapping up"
    Championship and Cup Crazy merchandise early Thursday from
    legitimate retailers, but it will also give business to vendors
    selling non-licensed merchandise.  NHL attorney Mary Sotis said
    the league already has team officials searching for
    counterfeiters, and that effort will increase during the Finals
    with help from local law enforcement.  The Avalanche ranked No.
    12 in team sales before the playoffs, and have since moved into
    the top five (Michele Conklin, ROCKY MOUNTAIN NEWS, 5/31).
         ON A ROLL:  The DENVER POST's Emily Narvaes notes the brisk
    Avalanche merchandise sales following the team's NHL Western
    Conference championship.  Nuggets Locker Room Manager Tino
    Romero, on the sales of championship t-shirts: "Our store's a
    disaster.  We haven't been able to hang the shirts up.  We
    weren't able to get them out of the box."  Lorinda Teter,
    spokesperson for Gart Bros.:  "We put them on the floor, and
    probably within 20 minutes to half an hour we were sold out"
    (DENVER POST, 5/31).
         OTHER PLAYOFF SUCCESSES:  In Miami, Frances Robles notes
    that t-shirt makers such as The Cromer Co. have been producing
    Panthers Eastern Conference Championship shirts at the rate of
    1,000 an hour to keep up with demand (MIAMI HERALD).  Mary Ellen
    Podmolik profiles the retail success of the Bulls in the CHICAGO
    SUN-TIMES.  She notes the team's "stellar performance" this
    season has "tightened" its hold as the best-selling license in
    the NBA's $3B worldwide merchandising market (CHICAGO SUN-TIMES,
    6/3).
    

    Print | Tags: Chicago Bulls, Colorado Avalanche, Denver Nuggets, NBA, NHL
  • NHL TO MARKET PORTABLE STREET AND IN-LINE RINK SYSTEM

         After three years of research, development, testing, and
    engineering, the NHL will begin marketing the NHL COOLAir
    Inflatable Arena System -- a portable rink system ideal for
    street hockey and in-line hockey.  To allow swift entrance into
    the market, the NHL has enlisted Border Patrol Rink Systems as
    the product's exclusive marketing agent.  NHL COOLAir is made of
    a durable vinyl material and is fully inflatable in less than ten
    minutes by electric-powered blowers.  Pricing of the rinks ranges
    from approximately $27,000 to $33,000, depending upon size.
    Border Patrol President Bob Naegele said, thus far, everyone from
    league operators and event promoters to municipalities and theme
    park owners have shown interest (NHL Enterprises).
    

    Print | Tags: NHL
  • REEBOK LOOKS TO TAKE STRONGER FOOTHOLD IN ASIA

         In an effort to separate its brand name from other shoe-
    makers, Reebok Int'l is looking to make Asian retailers conform
    with a regionwide in-store strategy, according to the WALL STREET
    JOURNAL.  Reebok is pushing for reserved designated spaces in
    each retail outlet and launching an ad campaign under the "This
    Is My Planet" motto.  Reebok Asian Dir of Marketing and Ops Bill
    Bettencourt:  "We had to clean up our house.  Now we work from
    the center on marketing and retailing to make certain the entire
    region looks the same."  While "This Is My Planet" sticks more
    closely with themes of the company's global goals, Bettencourt
    says it is "critical" the brand maintain an Asian face with the
    use of athletes such as Michael Chang, New Zealand rugby player
    Jonah Lomu and Indian cricketer Mohammed Az Haruddin.  Another
    element of Reebok's Asian strategy is outfitting the Chinese
    Olympic track and field team.  Another campaign is also being
    tested in Asia for possible worldwide use that employs veejays
    wearing Reebok Classics on Star TV's Channel V music channel
    (Fara Warner, WALL STREET JOURNAL, 6/3).
    

    Print | Tags: Reebok
  • WILSON HOPES NEW AD CAMPAIGN MAKES A RACKET

         The latest slogan from Wilson Sporting Goods -- "Wanna Win
    or What?" -- debuted over the weekend during the French Open in
    TV spots for Wilson rackets, according to the CHICAGO TRIBUNE.
    The slogan appears in two 15-second spots created by DDB Needham,
    Chicago, which last week succeeded Ogilvy & Mather, Chicago on
    the $15M Wilson account.  Wilson Racquet Sports VP/GM Jim Baugh:
    "We think our new advertising presents our products in a fun,
    aggressive and humorous way."  DDB Needham Vice Chair & CCO Bob
    Scarpelli: "We're trying to provide a new attitude for Wilson in
    its ad messages."  DDB Needham has also created a new 15-second
    spot for Wilson footwear which will debut during Wimbledon
    coverage in late June.  George Lazarus notes The Wilson team
    sports and golf equipment slogan -- "The Right Equipment Makes
    the Difference" -- will be retained "for a while" until another
    is "brainstormed" (CHICAGO TRIBUNE, 6/3).
    

    Print | Tags: Wilson Sporting Goods
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug