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REAL GOOD NEWS IN EDMONTON: GROCER RINGS UP TICKET SALES
Published June 3, 1996
The Edmonton Oilers successful met the season-ticket sales requirement imposed by the NHL to qualify for a league subsidy when Real Canadian Superstores put the team over the 13,000 minimum, according to the Toronto GLOBE & MAIL. The team now qualifies for a $7M NHL assistance package for small-market teams, seen as imperative toward keeping the team in Edmonton. The grocery chain bought 1,000 tickets costing in excess of C$800,000 and put the season-ticket sales at 13,482 for '96-97. That, combined with the sale of rinkboard ads and the purchase of 95% of the club's luxury boxes, meets the NHL's conditions. A spokesperson for Superstores said the deal, signed on Thursday, was a commitment to purchase at least 1,000 tickets and a pledge to buy "even more if the team was more than 1,000 short of its goal." The tickets will be resold to shoppers. Local Businesses that purchased plans will be included in a special directory prepared for distribution to all Edmonton households. The team also unveiled new colors, replacing the orange trim with copper and featuring a much a darker blue (Brian Laghi, Toronto GLOBE & MAIL, 6/1).