NBC Not Setting Ad Rates For "PBC" TNT's Sager Receives Warm Welcome Back ESPN's "Mike & Mike" Celebrates 15 Years NASCAR Atlanta Race Sees Strong Audience ESPN Paying $7-9M For Hockey World Cup Media Notes ESPN To Air World Cup Of Hockey SportsNet LA Impasse Carries On Neuheisel Joins CBS As CFB Analyst ESPN's Traug Keller Talks Talent
Upcoming Conferences and Events
WIMBLEDON GOES ON WITHOUT TOP NAMES IN DRAW
Published June 28, 1996
In Houston, Mike McDaniel compliments HBO's Wimbledon coverage, adding Billie Jean King, Martina Navratilova and Mary Carillo "have proved to be a terrific broadcasting trio" (HOUSTON CHRONICLE, 6/28). NBC begins 34-hours of Wimbledon coverage tomorrow. In Philadelphia, Bernard Fernandez writes the upset- ridden tournament is NBC's "nightmare." If Pete Sampras and Steffi Graf don't advance to the finals, "NBC might have to use a magnifying glass to spot its Nielsen ratings" (PHILA. DAILY NEWS, 6/28).