SBD/28/Sports Media

NASCAR AND "WINSTON CUP SCENE" ANNOUNCE LICENSING ALLIANCE

     NASCAR and "Winston Cup Scene" a publication on the Winston
Cup division, announced a licensing alliance that includes new
names for both weekly and monthly publications, and editorial and
promotional contributions to NASCAR Online and CD-ROM projects.
Effective this week, the weekly "Winston Cup Scene" magazine will
be renamed "NASCAR Winston Cup Scene," and the monthly "Winston
Cup Illustrated" will be called "NASCAR Winston Cup Illustrated."
NASCAR and "NASCAR WInston Cup Scene" will team with Starwave and
ESPN to develop a "NASCAR Winston Cup Scene" section on NASCAR
Online. NASCAR and "NASCAR Winston Cup Scene" will develop a
"NASCAR Winston Cup Scene" year in review CD-ROM (NASCAR).
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