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SBD/28/Sponsorships Advertising Marketing
SWEET GEORGIA BROWN: REEBOK INKS DEAL WITH GLOBETROTTERS
Published June 28, 1996
The Harlem Globetrotters and Reebok Int'l have entered into a "global marketing partnership" which begins this summer when the Globetrotters begin their international tour. According to Globetrotters Chair & Owner Mannie Jackson, Reebok will supply basketball footwear and uniforms to be worn by the Globetrotters and their traveling team opponents. Jackson said the Globetrotters "embrace Reebok's brand positioning of 'preparation and winning,'" adding the team will help Reebok deliver that message to fans "across a variety of cultures" (Reebok).