Sponsorships Advertising Marketing

SWEET GEORGIA BROWN: REEBOK INKS DEAL WITH GLOBETROTTERS

6.28.1996

     The Harlem Globetrotters and Reebok Int'l have entered into
a "global marketing partnership" which begins this summer when
the Globetrotters begin their international tour.  According to
Globetrotters Chair & Owner Mannie Jackson, Reebok will supply
basketball footwear and uniforms to be worn by the Globetrotters
and their traveling team opponents. Jackson said the
Globetrotters "embrace Reebok's brand positioning of 'preparation
and winning,'" adding the team will help Reebok deliver that
message to fans "across a variety of cultures" (Reebok).

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