Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness
Upcoming Conferences and Events
SBD/28/Sponsorships Advertising Marketing
SWEET GEORGIA BROWN: REEBOK INKS DEAL WITH GLOBETROTTERS
Published June 28, 1996
The Harlem Globetrotters and Reebok Int'l have entered into a "global marketing partnership" which begins this summer when the Globetrotters begin their international tour. According to Globetrotters Chair & Owner Mannie Jackson, Reebok will supply basketball footwear and uniforms to be worn by the Globetrotters and their traveling team opponents. Jackson said the Globetrotters "embrace Reebok's brand positioning of 'preparation and winning,'" adding the team will help Reebok deliver that message to fans "across a variety of cultures" (Reebok).