SBD/28/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Anheuser-Busch Cos. expects to report a double-digit gain in
profit per share for the second quarter, according to CFO W.
Randolph Baker (ST. LOUIS POST-DISPATCH, 6/28). ...ITT Corp. will
partner with Planet Hollywood Int'l to build casinos in Las
Vegas, Atlantic City, and "perhaps elsewhere" (WALL STREET
JOURNAL, 6/28)....Shaquille O'Neal is starting a new record label
called Twism (CHICAGO TRIBUNE, 6/28)....PGA TOUR Shops, owned and
operated by The Paradies Shops under license from the PGA Tour,
have opened three new airport locations -- Vancouver, Reno/Tahoe,
and Las Vegas McCarran (PGA TOUR Licensing)....Renault will "pull
out" of Formula One racing at the end of the '97 season when its
contracts with Williams and Benetton expire (NAT'L SPEED SPORT
NEWS, 6/26 issue)....Nike has presented a check for $10,000 to
Bobby Plump, President of "Friends of Hoosier Hysteria."  The
contribution will help the group challenge the Indiana High
School Athletic Association's change in playoff structure (USA
TODAY, 6/28)....John Salley wore a t-shirt on "Up Close" reading
"Funkee Undee," which Salley says, "is the newest, most happening
underwear line that's about to hit in 1997.  Dennis Rodman is
gonna push it out.  The next best thing to being nude for Dennis
is wearing Funkees" ("Up Close," ESPN, 6/27)....Following up on
yesterday's DAILY, each of the 32 Volvo retailers participating
in the "1996 Volvo Hole In One Charity Challenge" will provide a
new Volvo as a hole-in-one prize to three local charity golf
tournaments this summer.
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