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SBD/28/Sponsorships Advertising Marketing
A FRIEND IS A FRIEND: NFL TO SPONSOR "THE FRIENDSHIP BOWL"
Published June 28, 1996
The NFL has signed to help sponsor the July 4 Meadville, PA- based "Friendship Bowl," the first-ever youth football games between American and Russian children. The NFL will donate the "Friendship Bowl" jerseys, footballs for each of the players, and autographed memorabilia. NFL Films will have a film crew in Meadville from July 2-4. Teams from the Meadville "Little Gridders" and the Moscow-based Children's League of American Football (CLAF) will play a pair of games at Allegheny College's Robertson Field. Players ages 10-15 compete in the contests which are being staged by Friendship Through Football Inc., a nonprofit organization founded to assist the CLAF in the development of youth football in Russia (Allegheny College).