SBD/28/Sponsorships Advertising Marketing

A FRIEND IS A FRIEND: NFL TO SPONSOR "THE FRIENDSHIP BOWL"

     The NFL has signed to help sponsor the July 4 Meadville, PA-
based "Friendship Bowl," the first-ever youth football games
between American and Russian children.  The NFL will donate the
"Friendship Bowl" jerseys, footballs for each of the players, and
autographed memorabilia.  NFL Films will have a film crew in
Meadville from July 2-4.  Teams from the Meadville "Little
Gridders" and the Moscow-based Children's League of American
Football (CLAF) will play a pair of games at Allegheny College's
Robertson Field.  Players ages 10-15 compete in the contests
which are being staged by Friendship Through Football Inc., a
nonprofit organization founded to assist the CLAF in the
development of youth football in Russia (Allegheny College).
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