SBD/28/Sponsorships Advertising Marketing

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  • A FRIEND IS A FRIEND: NFL TO SPONSOR "THE FRIENDSHIP BOWL"

         The NFL has signed to help sponsor the July 4 Meadville, PA-
    based "Friendship Bowl," the first-ever youth football games
    between American and Russian children.  The NFL will donate the
    "Friendship Bowl" jerseys, footballs for each of the players, and
    autographed memorabilia.  NFL Films will have a film crew in
    Meadville from July 2-4.  Teams from the Meadville "Little
    Gridders" and the Moscow-based Children's League of American
    Football (CLAF) will play a pair of games at Allegheny College's
    Robertson Field.  Players ages 10-15 compete in the contests
    which are being staged by Friendship Through Football Inc., a
    nonprofit organization founded to assist the CLAF in the
    development of youth football in Russia (Allegheny College).
    

    Print | Tags: NFL
  • IF YOU CAN'T SAY SOMETHING NICE: WISC. REEBOK DEAL ALTERED

         The Univ. of WI-Madison and Reebok agreed to eliminate a
    "controversial" portion of their multimillion-dollar outfitting
    contract regarding free speech, according to the MILWAUKEE
    JOURNAL SENTINEL.  The "no-disparagement" clause had prohibited
    the university from issuing any negative statements about Reebok.
    It also called for UW officials to respond quickly to its
    employees' criticism of Reebok.  In a prepared statement, UW
    Chancellor David Ward said, "We initiated this action to relieve
    any anxiety and eliminate any misunderstanding about this aspect
    of the contract.  This language applied to official university
    statements and ... was never intended to abridge First Amendment
    rights."  Ward said UW approached Reebok about eliminating the
    clause, and company officials agreed to the change.  The removal
    of the clause does not guarantee the end of the Reebok
    "controversy."  The WI Attorney General's office is reviewing a
    separate request by the JOURNAL SENTINEL, which has raised
    questions about the legality of the deal's approval process.
    Reebok and the university have tentatively agreed to five-year
    outfitting deal worth $7.9M  (Tom Vanden Brook, MILWAUKEE JOURNAL
    SENTINEL, 6/28).
    

    Print | Tags: Reebok
  • MARKETPLACE ROUND-UP

         Anheuser-Busch Cos. expects to report a double-digit gain in
    profit per share for the second quarter, according to CFO W.
    Randolph Baker (ST. LOUIS POST-DISPATCH, 6/28). ...ITT Corp. will
    partner with Planet Hollywood Int'l to build casinos in Las
    Vegas, Atlantic City, and "perhaps elsewhere" (WALL STREET
    JOURNAL, 6/28)....Shaquille O'Neal is starting a new record label
    called Twism (CHICAGO TRIBUNE, 6/28)....PGA TOUR Shops, owned and
    operated by The Paradies Shops under license from the PGA Tour,
    have opened three new airport locations -- Vancouver, Reno/Tahoe,
    and Las Vegas McCarran (PGA TOUR Licensing)....Renault will "pull
    out" of Formula One racing at the end of the '97 season when its
    contracts with Williams and Benetton expire (NAT'L SPEED SPORT
    NEWS, 6/26 issue)....Nike has presented a check for $10,000 to
    Bobby Plump, President of "Friends of Hoosier Hysteria."  The
    contribution will help the group challenge the Indiana High
    School Athletic Association's change in playoff structure (USA
    TODAY, 6/28)....John Salley wore a t-shirt on "Up Close" reading
    "Funkee Undee," which Salley says, "is the newest, most happening
    underwear line that's about to hit in 1997.  Dennis Rodman is
    gonna push it out.  The next best thing to being nude for Dennis
    is wearing Funkees" ("Up Close," ESPN, 6/27)....Following up on
    yesterday's DAILY, each of the 32 Volvo retailers participating
    in the "1996 Volvo Hole In One Charity Challenge" will provide a
    new Volvo as a hole-in-one prize to three local charity golf
    tournaments this summer.
    

    Print | Tags: Anheuser Busch, ESPN, Formula One, Nike, PGA Tour, Walt Disney
  • SGMA AND USA BASEBALL HAVE TEAMED UP FOR BASEBALL PROMOTION

         The SGMA's Baseball & Softball Council announced a
    partnership with USA Baseball for a promotion to enhance the
    image of the game.  Entitled "127 Reasons to Love Baseball," the
    national sweepstakes invites children to submit their reasons for
    loving baseball for the chance to win one of 127 prizes,
    including the grand prize of a trip for two to Spring Training in
    '97.  USA Baseball is donating the first prize -- an Olympic
    Baseball package including an official U.S. Olympic Games team
    jersey, bat, and autographed ball.  The sweepstakes is open to
    children 16 and under (SGMA).
         COOPERSTOWN: Cooperstown, NY, and the National Baseball Hall
    of Fame and Museum are featured in a front page story in the N.Y.
    TIMES' "Weekend" section.  Bruce Weber writes, "And though
    there's more to Cooperstown than baseball, baseball is in the
    air, and if not right in front of you, then around every curve"
    (N.Y. TIMES, 6/28).
    

    Print | Tags: SGMA
  • SWEET GEORGIA BROWN: REEBOK INKS DEAL WITH GLOBETROTTERS

         The Harlem Globetrotters and Reebok Int'l have entered into
    a "global marketing partnership" which begins this summer when
    the Globetrotters begin their international tour.  According to
    Globetrotters Chair & Owner Mannie Jackson, Reebok will supply
    basketball footwear and uniforms to be worn by the Globetrotters
    and their traveling team opponents. Jackson said the
    Globetrotters "embrace Reebok's brand positioning of 'preparation
    and winning,'" adding the team will help Reebok deliver that
    message to fans "across a variety of cultures" (Reebok).
    

    Print | Tags: Reebok
  • TARKENTON THE SUBJECT OF LAST NIGHT'S "COMPETITIVE EDGE"

         CNN examined QB-turned-businessman Fran Tarkenton in last
    night's edition of "The Competitive Edge."  According to CNN's
    John Metaxes, Tarkenton is "keeping up the pace in the business
    world," starting 10 businesses and giving 16 speeches a year to
    corporate audiences, appearances which earn Tarkenton close to
    $1M a year by themselves.  Tarkenton is trying to "beat corporate
    America to the punch in providing goods and services to a growing
    league of small businesses."  His aim is to help small businesses
    through the "intricacies of conducting commerce via computer."
    One Tarkenton "blemish" is a company called Knowledgewear that
    earned Tarkenton $40M but later "stumbled after the technology
    didn't pan out" ("Moneyline," CNN, 6/27).
    

    Print | Tags: Time Warner
  • TOURVEN, INC. OPENS ITS DOORS IN BURBANK, CA

         Consulting, marketing and booking executives Frank Roach and
    Sunny Rubenstein have announced the formation of "TourVen, Inc. -
    - Solutions for Tours and Venues."  The company, based in
    Burbank, CA, will serve as management and marketing consultants
    to touring attractions, venues and other sports and entertainment
    entities.  TourVen is in negotiations to form consulting
    relationships with ticket marketers, sports teams and special
    events (TourVen).
    

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