SBD/28/Olympics

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  • BIG TIME, SO MUCH LARGER THAN LIFE: SHAQ/REEBOK MURAL OK'D

         The Atlanta Urban Design Commissioner has given the OK to a
    scaled-down proposal for a mural of Shaquille O'Neal on a
    downtown shoe store, according to Kent Walker of the ATLANTA
    CONSTITUTION.  The commissioner had rejected a "mammoth" 60-by-80
    foot mural, but a 10 1/2 by 20 1/2 foot sign of the Dream Teamer
    was approved.  The new sign, on Friedman's Shoes, will be a
    Reebok logo with a "shadowed O'Neal jumping out of it" and will
    read "Visit Planet Reebok at Freeman's Shoes" (ATLANTA
    CONSTITUTION, 6/28).
    

    Print | Tags: Olympics, Reebok
  • CHAMPION GOES FOR THE GOLD WITH U.S. OLYMPIC AWARD SUIT

         Champion unveiled the official Olympics Games Award Suit
    American athletes will wear when they receive medals at the
    Summer Games.  The Award Outfit has a "stylistic flame design,"
    based upon the lighting of the Olympic Cauldron.  The "high
    intensity" color flame design is printed on a shell of 100%
    Polyester Crepe satin and accented with gold metallic embroidery
    thread.  The jacket lining is nylon mesh and the sleeves are
    lined with taffeta.  In addition to the Award Outfit, Champion
    will provide the U.S. Olympic Team Parade Uniform, as well as
    casual and dress apparel for all U.S. Olympic Team athletes.  A
    replica Awards Suit will be available at retail along with other
    officially licensed Olympic t-shirts, sweatshirts, caps and
    jackets (Champion).
    

    Print | Tags: Olympics
  • IOC'S ANITA DEFRANZ ONE TO KEEP YOUR EYE ON?

         Anita DeFranz, one of the two U.S. members on the IOC, has
    "become one of the Olympic movement's more influential members,"
    according to a front page WALL STREET JOURNAL piece by Emory
    Thompson.  DeFranz is the "only woman on the 11-member IOC
    Executive Board ... and the first black woman ever elected to
    it."  The JOURNAL's Thompson notes "now, her name even surfaces
    in backroom discussions about the committee's top job."  DeFranz
    is President of the Amateur Athletic Foundation and under her
    leadership the group awards over 700 grants totaling nearly $32M
    to youth sports programs.   But DeFranz has "drawn criticism"
    early in her IOC tenure, as her "direct style did not sit well
    with all IOC members."  IOC Exec Board Member Richard Pound, said
    DeFranz is "learning" to be "more politically sensitive."  But
    "her backing clearly counts within the Olympic movement," as many
    suggest DeFranz's influence "had much to do with" the '94
    selection of the only other U.S. member on the IOC Jim Easton.
    Donna Lopiano, Exec Dir of the Women's Sports Foundation: "It's
    incredible that many don't see what a force she is.  But you
    can't find her fingerprints unless you look very carefully" (WALL
    STREET JOURNAL, 6/28).
    

    Print | Tags: IOC, Olympics
  • OLYMPIC ADS: FROM PEPSI IN THE ANDES TO MCDONALDS IN TIBET

         The TV ad onslaught by Olympic sponsors leading up to and
    during the Games, is profiled by Jeffrey Scott of the ATLANTA
    CONSTITUTION.  Delta, Coca-Cola, Reebok, IBM and AT&T will all
    unveil new Olympic TV spots over the next six weeks.  There will
    be 20 hours of commercials on NBC's 170-plus hours of Games
    coverage and companies are giving ad agencies a budget of
    $500,000 or more per commercial to "produce spots that are
    memorable and move product."  NBC's ad rate for a 30-second spot
    averages $280,000, with some slots "going for as much as
    $500,000."  Nike began their Olympic-themed ads in March and is
    centering its $35M summer campaign around Atlanta (ATLANTA
    CONSTITUTION, 6/28).
    

    Print | Tags: ATT, Coca-Cola, IBM, NBC, Nike, Olympics, Reebok
  • OLYMPIC NOTE

         In the wake of Andrew Young calling Olympic trinkets "junk,"
    the ATLANTA CONSTITUTION NOTES execs at Sare Lee's Champion
    "aren't any more reverential" as they refer to their Sara Lee
    Olympic Partnershp unit by its acronym: SLOP (ATLANTA
    CONSTITUTION, 6/28).
    

    Print | Tags: Olympics, Sara Lee
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