Menu
Sports Media

2ND ANNUAL ESPN X-GAMES SET TO START MONDAY IN NEW ENGLAND

     ESPN's production of the X Games, formerly the Extreme
Games, begins Monday and will run for seven days from Newport,
RI.  X-Games spokesperson Chris Stiepock noted ESPN lost money on
the games last year, but is spending $10M again this year to
produce the games and "hopes to break even" (Tom Mooney,
Providence JOURNAL-BULLETIN, 6/21).  Sponsorship of the event is
"sold out in all categories," according to Stuart Elliott of the
N.Y. TIMES.  The 13 sponsors include returnees AT&T, Nike,
General Motors and PepsiCo.  Among the new sponsors are Bell
helmets and Coors beer.  Sponsors purchase integrated packages,
which include signage, presence on ESPNET SportsZone, and the X
Games road show touring exhibition (N.Y. TIMES, 6/21).  In L.A.,
Tom Hoffarth notes that around 30 of the 100 ESPN cameras are
POV's "placed on equipment, courses, athletes, athletes'
relatives, etc."  During the Games, a "Point Of View SWAT" team
will find different places for minicams, "so they really are
making this stuff up as they go along" (L.A. DAILY NEWS, 6/21).
X Games Coordinating Producer Rich Feinberg: "The creative
opportunities are limitless" (Rachel Blount, Minneapolis STAR
TRIBUNE, 6/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/21/Sports-Media/2ND-ANNUAL-ESPN-X-GAMES-SET-TO-START-MONDAY-IN-NEW-ENGLAND.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/21/Sports-Media/2ND-ANNUAL-ESPN-X-GAMES-SET-TO-START-MONDAY-IN-NEW-ENGLAND.aspx

CLOSE