Swofford, ACC Adamant TV Net Will Help Conference Patriots Create New Account On Medium NBC Sports Viewership Mixed For British Open Media Notes ESPN Confident Of Full ACC Net Distribution Olympic Apps Provide Unique Coverage Media Notes Real Salt Lake Reinstates Columnist's Credential ESPN Sees Jump In Unique Visitors In June FSU Will Star In Showtime Series
THE WORD FROM THE U.S. OPEN: JOHNNY MILLER MAKES NEWS
Published June 14, 1996
News from NBC's U.S. Open coverage is focused on comments made by analyst Johnny Miller. In a teleconference before the play began, Miller addressed his commentary style: "Some of the players view me as a bit of a traitor. I try to look at everything I do as what's good for the game and what's entertaining to the public. We at NBC treat everybody the same. We treat them as the top pros they are, but we don't try to build them up any more than they deserve." Miller responded to criticism from Greg Norman, who has claimed Miller is too hard in his analysis of Tour players. Miller on Norman: "I feel I've been fair to Greg Norman. I say he's the best player in the world, but I've also said he's had a lot of miscues down the stretch in majors. He's been treated really, really specially by CBS" (Bill Fleischman, PHILA. DAILY NEWS, 6/14). But the N.Y. TIMES' Richard Sandomir notes, "Miller may not have seen how NBC promotes its sports properties. Everything it broadcasts resonates with the star treatment" (N.Y. TIMES, 6/14). USA TODAY's Rudy Martzke also claimed NBC treated Tiger Woods' "blowup on the final holes as softly as CBS did Greg Norman's Masters collapse" (USA TODAY, 6/14). Phil Mushnick writes that "CBS is thrilled with Miller. Word had been out that NBC had a chance to carry The Masters. Miller's words could end that. The big TV winner from NBC's U.S. Open, this week, could be CBS" (N.Y. POST, 6/14). But in Ft. Lauderdale, Rachel Alexander backs Miller, adding to "expect, finally, some honest coverage, at least by golf's kid-glove standards" (FT. LAUDERDALE SUN- SENTINEL, 6/14). MARR SIGNS: Dave Marr, who joined NBC Sports golf coverage last year, agreed to a new multi-year deal (NBC).