SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Fila Outdoor Footwear has awarded W.B. Doner & Co.,
Baltimore, its national ad account.  Trade ads will begin this
fall, and consumer ads will begin next year (AD AGE ONLINE,
6/14)....Sports & Recreation Inc. wants to sell 21 parcels of
real estate, including 130.5 acres where it once planned to build
new corporate headquarters.  Sports & Recreation CEO Stephen
Bebis: "We're a retailing company, so we're going to focus our
capital on that, not bricks and mortar" (ST. PETERSBURG TIMES,
6/13)....U.S. Rep. Joe Kennedy (D-MA) introduced legislation
which seeks to ban liquor ads on TV (AD AGE ONLINE, 6/14)....Sun
Time Enterprises, a Clearwater, FL-based company that makes
sports-themed watches and wall clocks, is profiled in the TAMPA
TRIBUNE.  The company has grown from three employees and $250,000
in sales in '90 to 30 employees and $10M in revenue this year
(TAMPA TRIBUNE, 6/14)....With news of Michael Jordan's fragrance
deal with Bijan, the N.Y. DAILY NEWS notes Mark Messier, Troy
Aikman and Shaquille O'Neal all have aftershave deals "in the
works" (N.Y. DAILY NEWS, 6/14)....Choice Hotels, the franchiser
for Comfort Inn and Comfort Suites, has received "dozens of
calls" from guests who complain pitch-man Dennis Rodman doesn't
represent the "values associated with a family-oriented hotel
chain" (WALL STREET JOURNAL, 6/14)....Reebok Int'l will build a
soccer ball manufacturing plant in Pakistan to ensure child
laborers are not used in the production of balls (BOSTON GLOBE,
6/13)....NAT'L SPEED SPORTS NEWS' Chris Economaki notes "With
PPG's presence waning on the IndyCar circuit, everyone is
wondering who the 1997 IndyCar series title sponsor might be"
(NAT'L SPEED SPORT NEWS, 6/12 issue).
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Related Topics:

Fila USA, Reebok

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