Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign
SBD/14/Sponsorships Advertising Marketing
Published June 14, 1996
Fila Outdoor Footwear has awarded W.B. Doner & Co., Baltimore, its national ad account. Trade ads will begin this fall, and consumer ads will begin next year (AD AGE ONLINE, 6/14)....Sports & Recreation Inc. wants to sell 21 parcels of real estate, including 130.5 acres where it once planned to build new corporate headquarters. Sports & Recreation CEO Stephen Bebis: "We're a retailing company, so we're going to focus our capital on that, not bricks and mortar" (ST. PETERSBURG TIMES, 6/13)....U.S. Rep. Joe Kennedy (D-MA) introduced legislation which seeks to ban liquor ads on TV (AD AGE ONLINE, 6/14)....Sun Time Enterprises, a Clearwater, FL-based company that makes sports-themed watches and wall clocks, is profiled in the TAMPA TRIBUNE. The company has grown from three employees and $250,000 in sales in '90 to 30 employees and $10M in revenue this year (TAMPA TRIBUNE, 6/14)....With news of Michael Jordan's fragrance deal with Bijan, the N.Y. DAILY NEWS notes Mark Messier, Troy Aikman and Shaquille O'Neal all have aftershave deals "in the works" (N.Y. DAILY NEWS, 6/14)....Choice Hotels, the franchiser for Comfort Inn and Comfort Suites, has received "dozens of calls" from guests who complain pitch-man Dennis Rodman doesn't represent the "values associated with a family-oriented hotel chain" (WALL STREET JOURNAL, 6/14)....Reebok Int'l will build a soccer ball manufacturing plant in Pakistan to ensure child laborers are not used in the production of balls (BOSTON GLOBE, 6/13)....NAT'L SPEED SPORTS NEWS' Chris Economaki notes "With PPG's presence waning on the IndyCar circuit, everyone is wondering who the 1997 IndyCar series title sponsor might be" (NAT'L SPEED SPORT NEWS, 6/12 issue).