Phil Jackson Talks LeBron, Marijuana Use Minnesota Teams Struggle For Attendance Colts-Jets Gets 6.0 Overnight Rating For ESPN NFLPA Launches New Business Accelerator Les Moonves Defends NFL Ratings Sources: '17-18 NBA Season To Start Earlier Titans, Browns Allowed To Wear Special Cleats Pennel's Lawsuit Against NFL, NFLPA Resolved All NFL Partners See Week 13 Sunday Decline Sources: NBA Likely To Start Season As Part Of CBA
SBD/14/Sponsorships Advertising Marketing
LOGO ATHLETIC LOOKS TO SCORE BIG WITH NBA CHAMPIONSHIP HATS
Published June 14, 1996
A Bulls win in the NBA finals could translate into record sales for Logo Athletic, the official NBA Champion locker room hat. Logo Athletic GM Eddie White estimates they will sell a record 450,000 caps with a Bulls win and notes by comparison, 350,000 hats were sold for the Cowboys' Super Bowl victory last year (Logo Athletic is the official NFL locker room hat). White notes a Sonics victory would net the company approximately 225,000 sales. The popularity of the Bulls could translate into sales lasting weeks after the final game and White added strong sales only lasted days after the Cowboys win in last year's Super Bowl (THE DAILY).