SBD/14/Sponsorships Advertising Marketing

LOGO ATHLETIC LOOKS TO SCORE BIG WITH NBA CHAMPIONSHIP HATS

     A Bulls win in the NBA finals could translate into record
sales for Logo Athletic, the official NBA Champion locker room
hat.  Logo Athletic GM Eddie White estimates they will sell a
record 450,000 caps with a Bulls win and notes by comparison,
350,000 hats were sold for the Cowboys' Super Bowl victory last
year (Logo Athletic is the official NFL locker room hat).  White
notes a Sonics victory would net the company approximately
225,000 sales.  The popularity of the Bulls could translate into
sales lasting weeks after the final game and White added strong
sales only lasted days after the Cowboys win in last year's Super
Bowl (THE DAILY).
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Related Topics:

Chicago Bulls, Dallas Cowboys, NBA, NFL

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