SBD/14/Sponsorships Advertising Marketing

EXPOS INK SPONSORSHIP DEAL WITH HERSHEY'S OH HENRY!

     Montreal Baseball Club Inc. announced yesterday they signed
a sponsorship agreement for the remainder of the '96 season with
Hershey Canada, makers of the Oh Henry! candy bar.  As part of
the deal, Hershey will own an in-stadium ad sign at Olympic
Stadium, located above the fence in left field, near Expos OF
Henry Rodriguez, or "Oh Henry!" as Expos fans call him.  Fans
will be able to buy terrace or general admission tickets at 50%
off with a proof of purchase of a Oh Henry! bar.  The first
15,000 fans to the game will get Expos/Oh Henry! t-shirts and
30,000 samples of Oh Henry! bars will be handed out at the end of
the game.  A deal has also been signed between Hershey and
Rodriguez as part of the partnership (Expos).
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