SBD/14/Sponsorships Advertising Marketing
EXPOS INK SPONSORSHIP DEAL WITH HERSHEY'S OH HENRY!
Published June 14, 1996
Montreal Baseball Club Inc. announced yesterday they signed a sponsorship agreement for the remainder of the '96 season with Hershey Canada, makers of the Oh Henry! candy bar. As part of the deal, Hershey will own an in-stadium ad sign at Olympic Stadium, located above the fence in left field, near Expos OF Henry Rodriguez, or "Oh Henry!" as Expos fans call him. Fans will be able to buy terrace or general admission tickets at 50% off with a proof of purchase of a Oh Henry! bar. The first 15,000 fans to the game will get Expos/Oh Henry! t-shirts and 30,000 samples of Oh Henry! bars will be handed out at the end of the game. A deal has also been signed between Hershey and Rodriguez as part of the partnership (Expos).