World Series Averages 13.8 Million Viewers Chevy Takes Advantage Of MVP Presentation Royals Seem To Have Staying Power World Series Game 7 Draws 15.2 Overnight World Series Seen As Fitting Send-Off For Selig "Chevy Guy" Trends After WS MVP Presentation MLB Franchise Notes Fox Set Up For Big Game 7 Rating D-Backs Close To New Local TV Deal Astros Mull Renovating Tal's Hill In Center Field
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
ANHEUSER-BUSCH AND MLB GO HEAD-TO-HEAD OVER AL UMPIRE HATS
Published June 14, 1996
Anheuser-Busch and MLB are "in dispute" over the similarities between A-B's corporate logo and the new logo that appears on the AL umpires' cap, according to REFEREE. The new navy caps feature an AL insignia superimposed over a red "A," which is similar to the A-B logo. A spokesperson for New Era Cap Company, manufacturers of the hat, said as of late-May, the AL caps are not being sold in retail stores because of the dispute, adding MLB "has not authorized us to sell the AL umpire hats because of litigation with Anheuser-Busch over art design of the hat." In a statement, an A-B spokesperson said, "The logo for the American League umpires is similar to our corporate logo. We are in discussions with Major League Baseball on how MLB wants to use that logo. No legal action is pending" (REFEREE, 7/96 issue).