Tebow Helps Fireflies Lead Single-A In Attendance Ford Runs Bumgarner Ad Following Dirt Bike Injury MLB Stars Appear In New Sheraton Campaign Tobacco Still Being Used In Some MLB Clubhouses Cubs Players Dominate MLB Jersey Sales List Dodgers Have No Waiting List For Season Tickets Bush, Jeter Working Together To Bid For Marlins MLB, Umps Discussing Wearing Mics To Explain Replays Dodgers Emphasize Attracting Younger Fans A-B Launches Loyalty Program Around BuschBucks.com
Upcoming Conferences and Events
May 31 - Jun 1
SBD/14/Sponsorships Advertising Marketing
ANHEUSER-BUSCH AND MLB GO HEAD-TO-HEAD OVER AL UMPIRE HATS
Published June 14, 1996
Anheuser-Busch and MLB are "in dispute" over the similarities between A-B's corporate logo and the new logo that appears on the AL umpires' cap, according to REFEREE. The new navy caps feature an AL insignia superimposed over a red "A," which is similar to the A-B logo. A spokesperson for New Era Cap Company, manufacturers of the hat, said as of late-May, the AL caps are not being sold in retail stores because of the dispute, adding MLB "has not authorized us to sell the AL umpire hats because of litigation with Anheuser-Busch over art design of the hat." In a statement, an A-B spokesperson said, "The logo for the American League umpires is similar to our corporate logo. We are in discussions with Major League Baseball on how MLB wants to use that logo. No legal action is pending" (REFEREE, 7/96 issue).