SBD/14/Sponsorships Advertising Marketing

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  • ANHEUSER-BUSCH AND MLB GO HEAD-TO-HEAD OVER AL UMPIRE HATS

         Anheuser-Busch and MLB are "in dispute" over the
    similarities between A-B's corporate logo and the new logo that
    appears on the AL umpires' cap, according to REFEREE.  The new
    navy caps feature an AL insignia superimposed over a red "A,"
    which is similar to the A-B logo.  A spokesperson for New Era Cap
    Company, manufacturers of the hat, said as of late-May, the AL
    caps are not being sold in retail stores because of the dispute,
    adding MLB "has not authorized us to sell the AL umpire hats
    because of litigation with Anheuser-Busch over art design of the
    hat."  In a statement, an A-B spokesperson said, "The logo for
    the American League umpires is similar to our corporate logo.  We
    are in discussions with Major League Baseball on how MLB wants to
    use that logo.  No legal action is pending" (REFEREE, 7/96
    issue).
    

    Print | Tags: Anheuser Busch, MLB
  • EXPOS INK SPONSORSHIP DEAL WITH HERSHEY'S OH HENRY!

         Montreal Baseball Club Inc. announced yesterday they signed
    a sponsorship agreement for the remainder of the '96 season with
    Hershey Canada, makers of the Oh Henry! candy bar.  As part of
    the deal, Hershey will own an in-stadium ad sign at Olympic
    Stadium, located above the fence in left field, near Expos OF
    Henry Rodriguez, or "Oh Henry!" as Expos fans call him.  Fans
    will be able to buy terrace or general admission tickets at 50%
    off with a proof of purchase of a Oh Henry! bar.  The first
    15,000 fans to the game will get Expos/Oh Henry! t-shirts and
    30,000 samples of Oh Henry! bars will be handed out at the end of
    the game.  A deal has also been signed between Hershey and
    Rodriguez as part of the partnership (Expos).
    

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  • LOGO ATHLETIC LOOKS TO SCORE BIG WITH NBA CHAMPIONSHIP HATS

         A Bulls win in the NBA finals could translate into record
    sales for Logo Athletic, the official NBA Champion locker room
    hat.  Logo Athletic GM Eddie White estimates they will sell a
    record 450,000 caps with a Bulls win and notes by comparison,
    350,000 hats were sold for the Cowboys' Super Bowl victory last
    year (Logo Athletic is the official NFL locker room hat).  White
    notes a Sonics victory would net the company approximately
    225,000 sales.  The popularity of the Bulls could translate into
    sales lasting weeks after the final game and White added strong
    sales only lasted days after the Cowboys win in last year's Super
    Bowl (THE DAILY).
    

    Print | Tags: Chicago Bulls, Dallas Cowboys, NBA, NFL
  • MARKETPLACE ROUND-UP

         Fila Outdoor Footwear has awarded W.B. Doner & Co.,
    Baltimore, its national ad account.  Trade ads will begin this
    fall, and consumer ads will begin next year (AD AGE ONLINE,
    6/14)....Sports & Recreation Inc. wants to sell 21 parcels of
    real estate, including 130.5 acres where it once planned to build
    new corporate headquarters.  Sports & Recreation CEO Stephen
    Bebis: "We're a retailing company, so we're going to focus our
    capital on that, not bricks and mortar" (ST. PETERSBURG TIMES,
    6/13)....U.S. Rep. Joe Kennedy (D-MA) introduced legislation
    which seeks to ban liquor ads on TV (AD AGE ONLINE, 6/14)....Sun
    Time Enterprises, a Clearwater, FL-based company that makes
    sports-themed watches and wall clocks, is profiled in the TAMPA
    TRIBUNE.  The company has grown from three employees and $250,000
    in sales in '90 to 30 employees and $10M in revenue this year
    (TAMPA TRIBUNE, 6/14)....With news of Michael Jordan's fragrance
    deal with Bijan, the N.Y. DAILY NEWS notes Mark Messier, Troy
    Aikman and Shaquille O'Neal all have aftershave deals "in the
    works" (N.Y. DAILY NEWS, 6/14)....Choice Hotels, the franchiser
    for Comfort Inn and Comfort Suites, has received "dozens of
    calls" from guests who complain pitch-man Dennis Rodman doesn't
    represent the "values associated with a family-oriented hotel
    chain" (WALL STREET JOURNAL, 6/14)....Reebok Int'l will build a
    soccer ball manufacturing plant in Pakistan to ensure child
    laborers are not used in the production of balls (BOSTON GLOBE,
    6/13)....NAT'L SPEED SPORTS NEWS' Chris Economaki notes "With
    PPG's presence waning on the IndyCar circuit, everyone is
    wondering who the 1997 IndyCar series title sponsor might be"
    (NAT'L SPEED SPORT NEWS, 6/12 issue).
    

    Print | Tags: Fila USA, Reebok
  • MARQUIS EVENTS INTERNATIONAL TO PROVIDE HOSPITALITY FOR NFL

         Marriott Int'l, Inc. and the NFL announced that Marriott's
    Marquis Events will provide hospitality service for the '97 and
    '98 Super Bowls.  Based in Chicago, Marquis Events is Marriott's
    newly formed event management and marketing division, and the
    upcoming Super Bowls are the group's first major contracts.  For
    Super Bowl XXXI in New Orleans, Marquis Events Int'l will manage
    NFL hospitality programs at several sites within the Superdome
    and at the New Orleans Center.  Marriott will oversee similar
    activities at the '98 Super Bowl in San Diego (Marriott).
    

    Print | Tags: Marriott, NFL
  • SPORTS SPONSOMETER: FANS PICK THE POWER SPONSORSHIPS

         The following charts from SRI, Sponsorship Research
    International USA, are based on responses of 3,030 from the 1st
    quarter of '96 and 2,858 from the 4th quarter of '95.  The first
    chart measures the ability to name any sponsor by event, league
    and team. The second chart shows SRI's "Power US Sponsorships."
    The sample for both is total respondents ages 18 and over from
    January through March '96.
         RANK                                    1ST  4TH
         QTR1 QTR4 EVENT                         QTR% QTR%      %+/-
         1    1    NFL Super Bowl52    47         5
         2    2    NFL5044 6
         34NBA4237 5
         4N/ASummer Olympics40N/AN/A
         55NASCAR Series3435-1
         56MLB3432 2
         7N/AWinter Olympics33N/AN/A
         97World Series3130 1
         109NASCAR Teams2828 0
         1110IndyCar Teams2627-1
         1213College Football Bowls    2425-1
         1215College Football2422  2
         1213IndyCar World Series2425  -1
         1519Masters Golf2019 1
         1718Pro Beach Volleyball1820-2
         1721NCAA Final Four1817 1
         1921Pebble Beach Classic17    17         0
         20   21   NHL1517-2
         21   24   World Cup Soccer1315     -2
         RANK"POWER US SPONSORSHIPS" 1ST  4TH
         QTR1 QTR4 COMPANY/EVENT QTR%QTR%      %+/-
    11Anheuser-Busch/Super Bowl3327 6
         22Anheuser-Busch/NFL2822  6
    33Nike/NBA     2421 3
    48Anheuser-Busch/World Series1512 3
    46Anheuser-Busch/MLB1513  2
    4   19 Pepsi-Cola/Super Bowl15 7 8
    7   N/ACoca-Cola/Summer Olympics13N/A   N/A
    78Nike/NFL Football1312 1
    10  N/A McDonald's/Summer Olympics11N/A N/A
    11  19Coca-Cola/Super Bowl10 7 3
         11  13Pennzoil/Indy Car Races/Teams 10    8        2
         13  11Reebok/NBA                    9    9         0
         15  19Nike/MLB                      8    7         1
         15  25Anheuser-Busch/NASCAR Series  8    6 2
         15  N/ACoca-Cola/Winter Olympics    8   N/AN/A
         15  37Nike/NCAA Final Four          8    5 3
         15  19Pennzoil/NASCAR Teams/Races   8    7 1
         20  37McDonald's/NFL Super Bowl     7    5  2
         20  26Nike/NFL Super Bowl 7 6 1
         NOTES: Pepsi-Cola's increase of 8% as a sponsor of the Super
    Bowl is due to its heavy ad campaign during the game.  Pepsi
    scored higher than Coke (15%-10%) as a sponsor of the Super Bowl
    even though Coke is an NFL sponsor.     Three sponsorships that
    stand out: A-B with the Super Bowl, A-B with the NFL in general,
    and Nike with the NBA (THE DAILY).
    

    Print | Tags: Anheuser Busch, Coca-Cola, McDonalds, MLB, NASCAR, NBA, NCAA, NFL, Nike, PepsiCo
  • WOOLWORTH SHAREHOLDERS DEFEAT PLAN TO SELL SPORTS UNITS

         Woolworth Corp. shareholders "easily defeated" a proposal to
    spin off the company's sports-related stores, which include Foot
    Locker and Champs, according to the WALL STREET JOURNAL.  About
    85% of the votes cast were against the proposal made by Greenway
    Partners LP.  Woolworth management had urged defeat of the
    proposal, saying they preferred to expand "sound businesses" like
    their athletic-shoe stores (Laura Bird, WALL STREET JOURNAL,
    6/14).  Greenway controls 6.1% of Woolworth stock (THE DAILY).
    

    Print | Tags: Foot Locker/Venator Group
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