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AMBUSH AT ACOG CORRAL: SI HIT; IS NIKE ERRING ON WEB?
Published June 14, 1996
Though Sports Illustrated spent $40M to be the official publishing sponsor of the Atlanta Games, some "publishers appear to be flouting the rules" that say non-sponsors are forbidden from using Olympic symbols in any advertising or marketing, reports Patrick Reilly of the WALL STREET JOURNAL. For instance, USA Today ran an ad from Olympic sponsor Xerox that featured both a Games logo and the paper's insignia and was told by the USOC to remove the ad. In addition, ACOG says it has issued warnings to "several women's magazines and publications" it won't identify. SI plans to make $3-$5M from its "official program," will air a two-hour TV special prior to the Games, and publish a daily magazine during the Games (WALL STREET JOURNAL, 6/13). NIKE WATCH: ACOG is currently deciding whether Nike's new World Wide Web site, dubbed "OLYMPICSLanta" is more commercial - than informational. Nike is not an official sponsor of the Games and ACOG only allows Web sites from non-Olympic sponsors if they offer editorial content (AD AGE, 6/14).