SBD/14/Olympics

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  • @ OLYMPIC NOTES

         USOC sources say Bill Hybl, who served as interim President
    of the USOC in '91-'92, has been nominated for a full-term as
    President. The Olympic Committee is expected to release the list
    of officer candidates today (Colorado Springs GAZETTE TIMES,
    6/14)...By the end of the Games, the state of Georgia will have
    spent more than $320,000 on bodyguards and drivers  for ACOG
    president Billy Payne and CO Officer A.D. Frazier (ATLANTA
    CONSTITUTION, 6/14).
    

    Print | Tags: Olympics, USOC
  • AMBUSH AT ACOG CORRAL: SI HIT; IS NIKE ERRING ON WEB?

         Though Sports Illustrated spent $40M to be the official
    publishing sponsor of the Atlanta Games, some "publishers appear
    to be flouting the rules" that say non-sponsors are forbidden
    from using Olympic symbols in any advertising or marketing,
    reports Patrick Reilly of the WALL STREET JOURNAL. For instance,
    USA Today ran an ad from Olympic sponsor Xerox that featured both
    a Games logo and the paper's insignia and was told by the USOC to
    remove the ad.  In addition, ACOG says it has issued warnings to
    "several women's magazines and publications" it won't identify.
    SI plans to make $3-$5M from its "official program," will air a
    two-hour TV special prior to the Games, and publish a daily
    magazine during the Games (WALL STREET JOURNAL, 6/13).
         NIKE WATCH:  ACOG is currently deciding whether Nike's new
    World Wide Web site, dubbed "OLYMPICSLanta" is more commercial -
    than informational.  Nike is not an official sponsor of the Games
    and ACOG only allows Web sites from non-Olympic sponsors if they
    offer editorial content (AD AGE, 6/14).
    

    Print | Tags: Nike, Olympics, Sports Illustrated, Time Warner, USOC, Xerox
  • TRACK AND FIELD LOOKING TO ENDURE AFTER THE OLYMPICS

         For the past decade, track and field "has competed with
    baseball for the title of most-inept sports marketer," according
    to Roger Thurow of the WALL STREET JOURNAL.  But recently the
    sport has made an attempt at increased exposure and after the
    U.S. Olympic Trials, which will be broadcast by ESPN and NBC, and
    the Olympics, track and field will enjoy "its greatest exposure
    in the U.S. since the Los Angeles Olympics in 1984."  The
    question, Thurow writes, is "can track and field stay hot in
    America?"  Nike spokesperson Tom Feuer:  "This is the one thing
    that worries all of us:  Where does track and field in the U.S.
    go after the Olympics?  We probably won't have the Olympics back
    in the States for another 30 or 40 years."   To appeal to a wider
    audience, USA Track and Field studied the marketing techniques of
    the NBA, NFL and NHL, this winter bought afternoon time slots on
    NBC and began shortening competitions to a few hours rather than
    "all-day affairs."  Mostly, however, the sport "is pinning its
    future on the creation of genuine pop icons -- from these
    Olympics" like Michael Johnson, Dan O'Brien and Carl Lewis.
    Ollan Cassell, Exec Dir of USA Track and Field:  "Heroes.  Our
    aim is to create heroes out of the athletes and set up head-to-
    head competition, have two or three athletes that are world class
    going up against each other" (WALL STREET JOURNAL, 6/14).
    

    Print | Tags: ESPN, NBA, NBC, NFL, NHL, Nike, Olympics, Walt Disney
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