SBD/12/Sports Media

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         As reported by THE DAILY last Friday, the Giants are the
    first MLB club to adopt Princeton Video Image's L-VIS live
    electronic insertion technology -- on KTVU-TV and SportsChannel
    Pacific broadcasts from 3Com Park.  While only promos and logos
    have been displayed during telecasts thus far, Glen Dickson of
    BROADCASTING & CABLE writes the team has sold ad space to the
    Raley's supermarket chain and are "close" to a deal with a beer
    company.  Giants Corporate Sponsorship Manager Jason Pearl says
    the club is "aggressively going after people," but while
    advertisers are "extremely excited" about the technology, few
    have budget room to purchase time this late in the season.  PVI
    is supplying and operating the system free in return for a
    percentage of ad revenue, which will also be shared by the team
    and the TV rightsholder.  PVI VP Sam McCleery, who says the
    company is in discussions with other MLB clubs, says the
    technology can be used for geographically targeted ads within
    national telecasts and "branding" events market-by-market for
    international distribution (BROADCASTING & CABLE, 6/10 issue).
    The Giants' Pearl places the costs of the ads at $4,000-6,000 on
    KTVU and $400-600 on SportsChannel Pacific (Reynolds &
    Brockinton, INSIDE MEDIA, 6/11 issue).

    Print | Tags: MLB, Media

         Michael Jordan is on the cover of Sports Illustrated for a
    record 37th time (CHICAGO TRIBUNE, 6/12)....USA Network, which
    debuts its new look and logo at midnight Monday, will introduce a
    new opening to its sportscasts beginning August 26 with the U.S.
    Open coverage (N.Y. POST, 6/12)....In DC, Leonard Shapiro writes
    of ESPNEWS getting the jump on CNN/SI:  "Timing often is critical
    in forming viewer habits, and ESPN wanted to launch first"
    (WASHINGTON POST, 6/12)....The Sports Network, the PA-based
    online service, and AOL Productions have discontinued their Web
    relationship and will develop separate sites.  AOL's new sports
    info service can be found at http://www.SportNation. com (Sports
    Network)....National Media Group and CBS have teamed to produce a
    special one-hour feature for the CBS Sports Show on June 15 on
    "Ultrateam Drag Racing," featuring several categories of drag
    racing (NMG)....ESPN and Cox Communications have joined on a
    promotional campaign for the X Games in RI and CT areas served by
    Cox Cable (ESPN)....The TV networks and Nielsen Media research
    said they will team up to explore how to make the ratings system
    more accurate (WASHINGTON POST, 6/12)....As they conclude the
    upfront selling season, the networks' total primetime sales
    (including UPN and WB) are expected to near $6B, a 2-3% hike over
    last season, despite an overall audience decline (L.A. TIMES,
    6/12)....ESPN has extended its deal with the season-ending NASCAR
    Winston Cup race at Atlanta Motor Speedway "into the next
    century" (ATLANTA CONSTITUTION, 6/12).

    Print | Tags: CBS, ESPN, NASCAR, Speedway Motorsports Inc., Sports Illustrated, Media, Viacom, Walt Disney

         The NBA Finals' Games 1, 2 and 3 propelled NBC to an overall
    11.3 rating and a 21 share for last week.  The games held three
    of the top five positions, joined by NBC's "Seinfeld" and "ER,"
    with Game 1 ranking as the week's top-rated show (Josef Adalian,
    N.Y. POST, 6/12).  In Atlanta, Prentis Rogers writes, while a
    sweep is not the "preferred outcome," NBC "has reaped big-time
    benefits from the Bulls' run to a title" (ATLANTA CONSTITUTION,
         ALL-INTERVIEW TEAM:  The NBA's Public Relations Directors
    have named their all-interview team.  Charles Barkley is joined
    by Jayson Williams, Michael Jordan, Karl Malone, Magic Johnson
    and Sonics coach George Karl.  The second team features Derek
    Harper, Doc Rivers, David Robinson, Grant Hill, Brian Williams,
    Pacers coach Larry Brown and Kings coach Garry St. Jean.  Barkley
    has made the team nine of its ten years of existence (NBA).
         NHL RATINGS:  The Panthers' final game drew "what is
    believed to be the one of the largest cable audiences in South
    Florida history," according to Barry Jackson of the MIAMI HERALD.
    The game drew a 19.8 on ESPN.  Noting that 69% of Miami-Ft.
    Lauderdale homes have ESPN, Jackson figures if everyone in the
    area had ESPN the local rating would have projected to a 28.6 --
    higher than every '95 Dolphins game  except for a Monday night
    against the Steelers.  Nationally, ESPN's rating was a 4.4.  For
    the series, ESPN averaged a 3.6 for its two finals telecasts
    (MIAMI HERALD, 6/12).  It was ESPN's third-highest rated NHL game
    (N.Y. TIMES, 6/12).  For perspective, USA TODAY's Michael
    Hiestand notes that NASCAR averages a 4.8 rating on ESPN and that
    Fox's 3.6 NHL playoff average was about one-third the rating for
    Fox's primetime entertainment shows last June (USA TODAY, 6/12).

    Print | Tags: Chicago Bulls, ESPN, Indiana Pacers, Miami Dolphins, NASCAR, NBA, NBC, NHL, Orlando Magic, Pittsburgh Steelers, Media, Walt Disney

         The Sunshine Network and Lightning, entering the final year
    of their inaugural five-year deal, have extended their deal
    through 2001-02.  Sunshine will carry a minimum of 50 games
    annually -- including no less than 35 road games -- and has
    committed to support the team promotionally via ads and PSA's.
    The network retains rights to Lightning playoff games not
    otherwise aired by networks and plans to designate a broadcast
    flagship station to air a select number of games.  The Lightning
    retain responsibility for all marketing, signage and radio
    rights.  Sunshine/Lightning merchandise will also be developed.
    Actual programming will include:  a 30-minute pre-game show; a
    new kids-oriented series on youth and street hockey; a pre-season
    special; weekly highlight shows; and off-season replays of select
    Lightning telecasts (Sunshine Network).  Lightning Governor David
    LeFevre:  "This will put us among the elite among NHL teams."
    The deal puts to rest speculation the team would sign with
    SportsChannel Florida, recently acquired by Panthers Owner Wayne
    Huizenga.  WTOG and WTTA are the leading candidates for a
    broadcast deal with a decision later this summer (Carter Gaddis,
    TAMPA TRIBUNE, 6/12).

    Print | Tags: NHL, Media, Tampa Bay Lightning

         Pro golfers aren't the only ones who get to display their
    talents during the U.S. Open as several Web sites provide
    extensive background and coverage of the event.   Hit the links
    (literally) with iGolf's site at http://www. and not
    only brush up on the latest U.S. Open news, but take a historic
    look at Oakland Hills CC or read a week by week journal of Jay
    Don Blake's preparation for the Open.  Or swing away with the
    Golf Web at http://www. which provides an extensive
    assessment and forecast of the players, as well as a prediction
    of the '96 winner.  The site also offers a course map of Oakland
    Hills and a "how-to guide" to the course from the last golfer to
    win a U.S. Open there -- Andy North.  Surfers can also check out
    current odds, fill out a poll on whether the Open should change
    its playoff format, and listen to real audio from players like
    Corey Pavin, Greg Norman and John Daly.  NBC Sports' golf site
    ( will supply round-by-round reports and also
    gives final standings from the '95 Open won by Pavin, the '94
    Open won by Ernie Els and the '93 Open won by Lee Janzen.  The
    USGA's own Web site at features real-time
    scoring data and information on ticket packages (THE DAILY).

    Print | Tags: NBC, Media, USGA
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