SBD/12/Sports Industrialists


     Walt Disney World Sports has announced the following:
CHARLES DAVIS, former Asst AD at Stanford, as Manager, Sports
Programming (Multi-Purpose Fields); BROOKS JOHNSON, as Manager,
Sports Programming (Track & Field); MURRAY COOK, former Dir of
Operations in West Palm Beach, to manage field operations for the
Braves; and ELLEN BRANDON, former PR Coordinator for the NBA, as
Public Relations Manager (Disney World Sports)....JEFF SOFKA, a
top exec at NFL Properties, has joined Integrated Sports Int'l as
VP/Business Development.  Sofka's duties will include developing
a merchandising and creative services division and growing
licensing activities (ISI)....MARIO ANDRETTI and his son,
MICHAEL, have purchased a Toyota dealership in Coraopolis, PA,
Andretti Airport Toyota (Central Atlantic Toyota).
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