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STARTER LOOKS FOR CHAMPIONSHIP PRESENCE WITH A BULLS WIN
Published June 12, 1996
Should the Bulls clinch their fourth NBA Championship tonight, NBA apparel licensee Starter will have a presence in the post-game celebration with their "Locker Room" championship t- shirts. Starter plans to print "hundreds of thousands" of the shirts for fans at 20 different printing facilities in IL, and five printers outside the state. Starter has set up a temporary 80,000-square-foot warehouse in Chicago to distribute the product (Starter). In Chicago, the Sportmart locations at Ontario and La Salle will stay open until 1:30am CDT to sell the Starter Locker Room shirts -- if the Bulls win. The retailer will close at its regular time, then re-open immediately after the game should the Bulls be champions (Fred Mitchell, CHICAGO TRIBUNE, 6/12).