SBD/12/Sponsorships Advertising Marketing

STARTER LOOKS FOR CHAMPIONSHIP PRESENCE WITH A BULLS WIN

     Should the Bulls clinch their fourth NBA Championship
tonight, NBA apparel licensee Starter will have a presence in the
post-game celebration with their "Locker Room" championship t-
shirts.  Starter plans to print "hundreds of thousands" of the
shirts for fans at 20 different printing facilities in IL, and
five printers outside the state.  Starter has set up a temporary
80,000-square-foot warehouse in Chicago to distribute the product
(Starter).  In Chicago, the Sportmart locations at Ontario and La
Salle will stay open until 1:30am CDT to sell the Starter Locker
Room shirts -- if the Bulls win.  The retailer will close at its
regular time, then re-open immediately after the game should the
Bulls be champions (Fred Mitchell, CHICAGO TRIBUNE, 6/12).
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Related Topics:

Chicago Bulls, NBA

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