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SBD/12/Sponsorships Advertising Marketing
Published June 12, 1996
The NBA, as part of its 50th anniversary celebration, will link with TNT and Sports Illustrated for a 16-week series of advertorials featuring NBA "legends" writing about current stars. ... Converse is "nearing" a licensing deal with Lucasfilm to distribute a line of kids' footwear in tandem with the re-release of "Star Wars" next Spring. Converse may also get permission to market a "Star Wars"-themed men's basketball shoe as an adult component of the program. ... Cleveland Golf's "Great Big Deal," running June 15-July 31, offers buyers of new graphite shafted VAS+ irons a free titanium driver (or two additional free irons) and buyers of new steel-shafted irons a free metalwood driver (or two additional irons) (BRANDWEEK, 6/10 issue)....After Tom Watson used the Odyssey Dual Force 990 putter during his win last weekend at The Memorial, the company is planning an ad campaign for the putter (THE DAILY)....Reebok Dir of Public Relations Dave Fogelson said of their deal with Allen Iverson: "It's multi-year and it's in the seven-figure range" (WASHINGTON TIMES, 6/12)....NASCAR Winston Cup driver Mark Martin is planning to open a racing-themed restaurant in the Daytona, FL, area. Martin wants to launch before February's Daytona 500 (ORLANDO SENTINEL, 6/12).