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SBD/12/Sponsorships Advertising Marketing
LIQUOR ADS HIT THE AIRWAVES ON NBC AFFILIATE
Published June 12, 1996
A Seagrams ad promoting its Crown Royal label has begun airing on NBC affiliate KRIS-TV in Corpus Christi, TX, but all three networks say they will continue to refuse liquor ads, according to the WALL STREET JOURNAL. The networks "quickly pointed out," however, they can't control the practices of affiliates they don't own. The liquor industry was "sharply split" over the Seagrams ad. Execs are concerned Seagram moved before the industry had time to reach a coordinated stand on the sensitive issue of TV ads. One media exec, on where the liquor spots might run: "The brandies are looking at A&E Networks, Crown Royal and the mass brown goods are looking at ESPN, all the scotches are looking at golf on broadcast and cable. And premium white spirits, gins and vodkas will look at tennis and the Academy Awards" (Beatty & Ono, WALL STREET JOURNAL, 6/12).